The Future Is Forward

Through a relay race that symbolizes the progression of time, each runner represents a different era in the fight for women’s rights.

Every time the baton is handed off, we move forward in history—illustrated through changing modes of filmmaking—until we reach the contemporary moment.

With a call to action to support women’s rights organizations, we compel viewers to keep the momentum going.

  • Lyla Rose
    Bloodstream, Runaway Strays, Fumer Tue..
  • Lyla Rose
  • Kate Hammond
    Sweet Micky for President, Found My Fit, Clinique Difference Makers, etc
  • Arina Bléiman
    Director of Photography
    Show Me That You Love, Femme, Finding Phoebe etc
  • Project Type:
  • Runtime:
    1 minute 30 seconds
  • Completion Date:
    July 12, 2020
  • Production Budget:
    9,950 USD
  • Country of Origin:
    United Kingdom
  • Country of Filming:
    United States
  • Language:
  • Shooting Format:
  • Film Color:
  • First-time Filmmaker:
  • Student Project:
Distribution Information
  • Girls in Film Fund / Dr Martens
Director Biography - Lyla Rose

Lyla Rose is one of the youngest female directors currently on the Free The Bid roster - an international, critically acclaimed initiative that advocates on behalf of women directors for equal opportunities in the global advertising industry.

An independent commercial director, Lyla consistently creates her own opportunities. In April, she conceived, produced, and directed a music video in West Yorkshire England from her bedroom in New York City. Most recently, she directed the dance-centric music video 'Bloodstream' that won the highly competitive 2019 Musicbed Challenge.

Lyla strives to work with women on her productions and encourages other women to place priority on community over competition in the film industry. Lyla is a proud member of women in film communities such as Slmbr Prty, Ladies With Lenses, and Free The Bid.

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Director Statement

Empathy is the driving force behind all of Lyla’s work. Her goal is to find the human truth at the core of each project and to share that truth with the audience.

Lyla got started in production by making campaigns for the Onondaga Health Department, the New York Emergency Communications Department, and New York Smoke Free — all non-profit organizations that fight day in and day out for people’s health and wellbeing.

For Lyla, this campaign is no different. Women’s rights are human rights. She vehemently believes that women cannot be free without control over their own bodies. As a female director, Lyla values the opportunity to spread awareness on and garner support for this topic. She deeply respects women’s reproductive rights and understands the urgency of this issue.