The Brand Within

In a world overwhelmed by visual noise, advertisements saturate every corner of life—from towering billboards to intrusive pop-ups on digital screens. They blur the lines between content and commerce, subtly shaping desires and identities. This animated music video imagines a dystopian future where even human bodies have been colonized as living, glowing billboards.
Through a fusion of music and form abstraction, ‘The Brand Within’ evokes a sense of discomfort and claustrophobia, magnifying the invasive nature of advertising into a visceral, hyper-commercialized reality. Consumer culture erodes individuality and autonomy, transforming human beings into mere carriers of information advertisements.