The Artist

eL Seed is a contemporary artist whose practice crosses the discipline of painting and sculpture. He uses wisdom of writers, poet, and philosophers from around the world to convey messages of peace and to underline the commonalities of human existence

eL Seed uses his art as an echo of the stories of the communities that he meets around the world and aims to amplify their voices.

He sees his artwork as a way of building a link between people around the world.

His canvas are buildings from Toronto to Dubai.

  • John Falchetto
  • John Sebastien Falchetto
  • Project Type:
    Short, Other
  • Runtime:
    2 minutes 51 seconds
  • Completion Date:
    February 1, 2023
  • Country of Origin:
  • Country of Filming:
    United Arab Emirates
  • Language:
  • Shooting Format:
  • Film Color:
  • First-time Filmmaker:
  • Student Project:
Director Biography - John Falchetto

John is a drone pilot and camera operator. John specializes in in heavy lift UAS and camera operation for film, television, music videos, commercials & documentaries.

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Director Statement

I have always been fascinated by the mix of tradition and modernity. eLSeed's art is a perfect combination of the ancient art of calligraphy coupled with his vision of using a public building as a manifesto.
When capturing his pieces it was imperative to make the best use of drone technology due to the monumental nature of his art.

I wanted to bring the viewer closer to his art and give it a human scale by showing up close and personal how elSeed creates each letter with a brush or a can of spray paint. Even though the artwork takes days, if not weeks to create, I chose to keep the entire piece short and move quickly from one artwork to another.
Finally since eLSeed creates his art in Dubai at the foot of the world's tallest tower, I added some landscape drone shots of the area in which he paints.

I feel there is a universal message in his art, one where tradition and modernity flow with each other effortlessly. Beyond the quotes he choses to represent in his own form of Arabic calligraphy, eLSeed brings a message of hope and peace and this is what I wanted the viewer to take in.