The Africas

The Africas was produced for Sony as a promotional online film to encourage filmmakers to capture the cinematic world around them. 

The film is a captivating exploration of Africa beyond the lens of Westernized portrayals. Through breathtaking cinematography and evocative storytelling, the film delves into the rich tapestry of cultures, landscapes, and histories across the continent. Departing from conventional depictions, "The Africas" challenges stereotypes by presenting unfamiliar landscapes, diverse tribes, and the intricate interplay of religion, architecture, and geography.

Produced originally as a promotional piece for Sony, "The Africas" transcends its commercial origins to become a powerful testament to the importance of authentic representation.

Rejecting the narrow portrayal of Africa as merely a safari destination, the film embraces the multifaceted nature of the continent, emphasizing its cultural richness and historical significance.

Our creative vision deliberately steered away from the clichés of a "westernized Africa" often perpetuated in marketing campaigns. We eschewed familiarity in favour of exploration, delving into unfamiliar territories and lesser-known tribes to capture the emotion of Africa.

Guided by our core principles in filmmaking, nature serves as our canvas and our pleasure is in the adventure of storytelling.

We are honoured to present our work and seek to bring its immersive experience to the Art&Tur Film Festival, where it can continue to challenge perceptions and spark meaningful conversations about the power of storytelling to transcend borders, bridging the gap between cultures.

For safety and logistical reasons, much of our shoot was based in Turkey, and so we wanted to include some scenes from special moments of our time there, however it was not enough to warrant a change in the title and meaning of the film.

Thank you for considering our submission.