THE BOIIFRIEND - Shot Of You (You Waste Me Up)

This music video is especially close to my heart. Even though it’s only my fourth project, I poured all my creativity into it as much as my budget allowed. I’m grateful that I had complete creative freedom over the script and visuals, and I was able to fully execute the project the way I envisioned it. And also i had great team beside me whom im grateful very much, because this wouldn't be executed without them.

The project itself was a challenge, but from the very beginning, I knew exactly what I wanted and stayed focused on my vision. The song speaks about addictions—each person can interpret it in their own way, reflecting on the many forms of addiction in today’s world.

My personal perception is that modern society is addicted to physical appearance, often pushing beyond health into extreme fitness culture. Then there’s the addiction to passive entertainment, like sitting in front of the TV, and finally, workaholism, which I represented with a massive factory setting.

The video opens with a shot of the singer and his companions flexing their muscles. As the camera pulls back, we see them on fitness machines, painted white like Michelangelo’s David. Why David? Because he represents the ideal male physique. Through this, I aimed to highlight today’s obsession with physical perfection.

Next, we find the singer on a couch, physically merged with it, symbolizing how he has become one with his sedentary lifestyle. He watches TV while holding his phone, constantly seeking distraction. A chicken walks beside him—a contrast between nature and the digital world. It feels out of place, locked indoors next to him, subtly disrupting the scene.

At one point, the singer breaks free from the couch and enters the next phase of his addiction—work. We transition to a massive factory where he desperately wants to drink something after finishing his task, but his conscience, embodied by two figures (representing his workaholism), won’t allow it. They pull him in opposite directions, reinforcing his struggle. His costume, deliberately styled to look torn apart, visually represents how work has consumed him.

I also develop the story through movement, as I love dance and believe it can help us process trauma. The choreography is intentionally awkward, adding to the discomfort of addiction.

In contrast, we see the singer in nature—this is his moment of reflection. I wanted to highlight the freedom of the outdoors while also showing that he, too, is human, vulnerable, and trying his best. This scene embodies both tenderness and frustration—his desire to break free and the urgency to change something.