TEDxWesternU, "The Butterfly Effect" Series - 2023

In 1963, Edward Lorenz, a mathematician and meteorologist, pioneered the Chaos Theory. According to his ideas, the flapping of a butterfly's wings might cause minute changes in the atmosphere, which could alter, delay, accelerate, or even prevent the occurrence of a tornado. Thus, was born the term "Butterfly Effect", the theme for TEDxWesternU 2023. “

  • Aaron L Greenspan
    Director
  • Michael J. Jütte
    Producer
    Radio Western, Western University+
  • Patrick Nohos
    Producer
    Western University
  • Aaron L Greenspan
    Producer
    Unravelling the Ravelled Mind, The Western Gazette, Camp Kodiak, Amazon+
  • Ron Davis
    Consulting Producers
  • Mike Bickerton
    Consulting Producers
  • Jeremy Copeland
    Consulting Producers
  • Dan Durack
    Consulting Producers
  • Ben Sissman
    Editors
  • Michael J Jütte
    Editors
  • Laiba Saqlain
    Editors
  • Patrick Nohos
    Editors
  • Ethan Kalaw
    Videographers
  • Sophie Siew
    Videographers
  • Elena Chen
    Videographers
  • Laiba Saqlain
    Videographers
  • Sophie Bouquillon
    Photographers
  • Jeffrey Tseng
    Photographers
  • Rachel Feigenbaum
    Designers/Animators
  • Ben Sissman
    Designers/Animators
  • Cole Rutman
    PAs
  • Kadin Fehr
    PAs
  • Josie Hadden
    Executives
  • Tess Blake
    Executives
  • Laura Maclean
    Executives
  • Jade Bilodeau
    Executives
  • Sean McCormick
    Executives
  • Michael J Jütte
    Executives
  • Aaron L Greenspan
    Executives
  • Victoria Elizabeth
    Executives
  • Project Type:
    Short, Student, Television, Web / New Media, Other
  • Runtime:
    2 hours
  • Completion Date:
    March 31, 2023
  • Production Budget:
    7,000 USD
  • Country of Origin:
    Canada
  • Country of Filming:
    Canada
  • Language:
    English
  • Shooting Format:
    4x SONY PMW - EX1s/3s - 1080P
  • Aspect Ratio:
    16:9
  • Film Color:
    Color
  • First-time Filmmaker:
    Yes
  • Student Project:
    No
Distribution Information
  • TEDx - 38M Subscriber YouTube Channel
    Distributor
    Country: Worldwide
    Rights: All Rights, Internet
Director Biography - Aaron L Greenspan

Meet Aaron L Greenspan, a versatile professional in the media and marketing industry based in Toronto, Guelph, London, and previously in Atlantic Canada. His primary goal is to redefine conventional advertising and media representation.

With a wealth of expertise in integrated production, creative direction, commercial photography, social media and technical consulting, Greenspan brings more than seven years of valuable professional experience.

Currently, he is pursuing a BA in Media, Information, and Technology at Western University, with an expected graduation date in December 2023. Additionally, in 2021, he achieved the esteemed title of Certified Marketing Management & Advertising Professional from Dalhousie University's Rowe School of Business.

Throughout his career, Greenspan has held significant positions, such as Creative Director, Executive Producer, and Head of Production at TEDxWesternU in 2023. He also served as the Photo Editor and Studio Manager at The Western Gazette in 2022.

His contributions encompass diverse fields, ranging from professional photography and video production/editing for Camp Kodiak to government communications and IT specialist roles at Elections Ontario. Notably, he acted as a marketing leader for Amazon/Wasserman, where he led a team of campus managers responsible for executing activations for well-known brands in Western Ontario and Atlantic Canada.

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Director Statement

Huge thanks to my amazing TEDxWesternU team, including Jocelyn ‘Josie’ Hadden for her outstanding leadership, and executive directors/producers Victoria Elizabeth, Jade Bilodeau, Tess Blake, Laura Maclean, Sean McCormick, Michael Jütte, and Patrick Nohos. From funding to speaker selection, marketing, and logistics, your contributions were invaluable.

Special thanks to Rachel Feigenbaum for her incredible design work, Ben Sissman and Laiba Saqlain for their amazing animation and video editing, Sophie Siew, Elena Chen, Jeffrey Tseng, Sophie Bouquillon, and Ethan Kalaw for their outstanding camera work and photography.

Congratulations to Cole Rutman, Kadin Fehr, and Gabby McKenna, our first-year students and PAs, for their hard work and devotion to presenting the greatest event possible.

Last but not least, a big thank you to all of our dedicated volunteers who helped make TEDxWesternU a reality.

Grateful to our 20+ professional advisers, vendors/suppliers, alums, Western University staff, London, ON members, and other sponsors who assisted and supported us in producing TEDxWesternU. Thank you for making this event a reality!

Jeremy Copeland Ron Davis Dan Durack Rosanna Stumpo Bal, MBA PMP Alan Shepard Kathie Hess Mike Bickerton Shona Casserly Mike Zaigh+