Svella

A captivating perfume ad crafted entirely with generative AI tools, "Svella" contrasts delicate softness with striking visual intensity. Created using advanced text-to-video GenAI techniques, the film blends elegant, soft pink aesthetics with Icelandic-inspired chorale music, showcasing the seamless fusion of AI-driven artistry and luxury storytelling.

  • Julio B Soler
    Director
  • Project Type:
    Experimental, Short, Web / New Media, Other
  • Genres:
    Branding, advertising, commercial
  • Runtime:
    30 seconds
  • Completion Date:
    March 12, 2025
  • Production Budget:
    100 USD
  • Country of Origin:
    United States
  • Country of Filming:
    United States
  • Language:
    English
  • Shooting Format:
    Generative AI, Sora
  • Aspect Ratio:
    16:9
  • Film Color:
    Color
  • First-time Filmmaker:
    No
  • Student Project:
    No
Director Biography - Julio B Soler

Julio B. Soler is an award-winning director and creative leader known for impactful productions for global brands such as Verizon, Intel, Merck, NBCUniversal, Tribeca Film Festival, and AT&T. His visionary advertising campaigns have earned industry accolades, including an Effie Award.

Focused on AI-driven film and video, Julio pioneers the integration of generative AI tools—such as Runway ML, Midjourney, and Sora—to elevate storytelling and streamline creative processes.

A recognized thought leader in AI and content creation, he has been invited to speak on AI’s role in branding, storytelling, and creative production at notable university events including the 2025 AI for Good Pan-Pacific Conference.

Fluent in English and Spanish, Julio holds a postgraduate degree in Film from NYU and is pursuing studies in Applied Artificial Intelligence at MIT. He actively participates in industry talks, panels, and creative collaborations, driving discussions around innovation and emerging technologies.

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