SumaCruz

, Tanzania •
The XIX century passed by in the back then German
colony, and as if she came out of nothingness, there
she was: sophisticated with almost no makeup,
exquisitely dressed.
She had listened hundreds of stories in the Europe of
1850.
and without even thinking she left.
She went down the Nile, navigated infested waters
with crocodiles and arrived to that dream, that was
no other than the great beyond.
Epicentre of life, but also of fantasy and dreams.
Beside her, her map..
And her jewellery.

  • Eugenio Recuenco Inocencio
    Director
    Yes
  • Eugenio Recuenco
    Writer
  • Eric Dover
    Producer
    Yes
  • Gregorio A. Sebastian
    CINEMATOGRAPHER
    Yes
  • We Help Studio
    PRODUCTION
    Yes
  • SUMA CRUZ
    CLIENT
    Yes
  • Project Type:
    Web / New Media
  • Runtime:
    5 minutes 7 seconds
  • Completion Date:
    September 27, 2022
  • Production Budget:
    40,000 EUR
  • Country of Filming:
    Spain
  • Shooting Format:
    Digital
  • Aspect Ratio:
    16:9
  • Film Color:
    Black & White
  • First-time Filmmaker:
    No
  • Student Project:
    No
Director Biography - Eugenio Recuenco Inocencio

Eugenio Recuenco was born in Madrid in May 1968, in the middle of student protests that had spread out from Paris. As he himself would say “ I heard all that fuss, and was in a rush to be born and see what was going on”.

He graduated in Fine Art –painting-, from the Universidad Complutense de Madrid.
Without a physical space to create his large-scale paintings, he began to collaborate with fashion magazines -first in Spain and later in Paris, where he would often spend long periods of time- while waiting to be able to devote himself to painting. Vogue España, Madame Figaro, Wad, Vogue UK, Spoon, Planet, Vanity Fair, Ster, Kult, Twill, GQ and Zink are some of ther magazines he worked with.

It was in Paris that he produced his first advertising piece for Boucheron. From that moment on, many brands would begin to call him, including Nina Ricci, Diesel, Shanghai Tang, Yves Saint Laurent, Playstation, Custo, Le bon Marché, BSI Lugano, Pernod Ricard., Barceló Hotels, DYC , Dorsia, Puy Du Fou, Canal + o Naf Naf.

In 2007, 2012 and again in 2021 he was invited to create the Lavazza Calendar.
Also in 2007 Eugenio was called from the US to conceive, together with Eric Dover, the set design and staging for the opera “Les Hugueunots, at the Richard B Fisher Center in NYC.

Paris became the city that established his rhythm. It was here that he also created his first advertising spot, this time for “Nina”, by Nina Ricci. This newly-opened avenue quickly lead to oportunities with other brands such Loewe, Freixenet, Mango, Codorniú, Chivas Regal, Regione Campania, Vanderbilt and Motorola, among others. It is in this period that he starts his collaboration with recognised directors of photography from the film industry such as Darius Khondji, John Mathieson, Benoit Debie, Axel Cosnefroy or Edu Grau.

In 2008 his video “Essence of Seduction” won the award for Best Advertisment of the year in Spain and the award for Best Short film at the Mexico City International Film Week. From that moment, he continued to create short films and videoclips, such as Rammstein’s “Mein Herz Brennt”.

His photographs had already been shown at the Reina Sofia Museum in Madrid, the BAC (Barcelona Arte Contemporáneo), Naardeen Photo Festival, FEM (Festival Edición Madrid), Les Rencontres de Arles, PhotoEspaña, Art Toronto 2007 and the National Spanish Library; It was once again in Paris where he would have his first solo exhibit, “Dream and Storm”, at the Bertin-Touleblanc Gallery.

In 2004 he was given the ABC National photography Award, in 2009 he won Gold and Bronze at the Sol festival, and in 2006 and 2013 his photographs won Gold Lions at the Cannes Lions festival.

In 2011, in the official section he projected his film "88:88" and "Desire" in ASVOFF Fashion Films Festival at CaixaForum in Barcelona.

In 2012 he also apeared in the official section of the San Francisco International Film Festival Fashion with his film “Pure Beauty"

In 2013 is TeNeues who calls him to perform his first solo book, "REVUE", whose release coincided with a solo exhibition at the Camera Work Gallery in Berlin in September 2013.

That same year his films "Pure Beauty" and "Air" were projected in the Official Selection of Festival of Montreal Fashion Week 2013.

In March 2014 his films "88:88" and "Desire" are exhibited in the auditorium of the Museum at FIT in NY, in a piece called "Stories" under the "Hispanic - American Fashion Culture" conference organized by The Cervantes Institute in New York.

Also in 2014, The Kunsthalle Museum in Rostock, Germany, makes a retrospective of his. His work was also present at Fotografiska, Stockholm.
In October that same year he participated in the exhibition commemorating the 20th Anniversary of The Fashion Magazine GQ, "Man in Progress".

In 2015 he participates in the 25th anniversary of Deichtorhallem Hamburg (Germany) with three pieces inspired in the work of the great artist that gave name to the exhibition "Picasso in Contemporary Art", also exposed at the end of that year in Ohio (USA) at the Wexner Center for the Arts.

Later in 2015 he was invited to collaborate in "Distinction", a retrospective about fashion photography for the Museu del Disseny in Barcelona.
In 2016, the FIT museum in New York will display 3 works from the "Fairy Tale Fashion", which would later be edited in a book under the same title compiling the rest of the series.

In 2016 he finishes his first short film as a director: "Manuscrit Trouvé Dans L´Oubli", based on the book by Alberto Mendez "The Blind Sunflowers" with more than 30 awards and nominations.

In september of 2016 he participates in a colective exhibition in CWC Gallery of Berlin, Germany
“Latest Finds” with his last works from the series “Gentifrications” and “Nocturnals” .

He has been awarded the Sol de Iberoamerica with Silver press and Bronze in outdoor with the campaign "Humanoids" 2018 .

In 2018 Eugenio Recuenco had three colectives exhibitions: in Conde Duque, (Madrid, Spain); PHE Museo del Traje (Madrid, Spain) and Fotomuseo (Bogotá, Colombia).

In 2019 he opens an individual exhibition, “REVUE “ in Sala Unicaja (Palencia, Spain).
In 2019 he opens an individual exhibition, "REVUE" in Sala Unicaja (Palencia, Spain) and in the gallery Aurora Vigil-Escalera (Gijon, Spain); in 2021 a colective exhibition “Politics on Stage” at Camera Work, Berlin.
In 2022 he has a colective exhibition “25 Years CAMERA WORK” at Camera Work, Berlin and another currently until January 15, 2023 at the CEART "Heritage of our city" with artists such as Esther Ferrer, Soledad Sevilla, Sebastiao Salgado, Ouka Lele , Joan Brossa and Paula Rego....among others.

For almost 8 years, he has carried out a personal photographic project called "365º" which consists of 369 photographs, one for each day of the year. 369 images, 8 years of work, 120 models, a team of 300 people and the unique vision of Eugenio Recuenco. The 365º project is a photographic series of 369 photographs with their own identity, which, shown together, become a sensory, aesthetic, conceptual and avant-garde artistic installation. 365º is a photographic journey through world and personal events. From the arts of the Middle Ages to social networks, going through some historical milestones, and others that are totally current. Becoming the project as a whole, a representation of the state in which the world is plunged, and the reflections that we face in our intimacy 365º analyzes reality in a subtle way and works like a mirror facing society; with irony and visual power. Allusions to the world of Art, Cinema, Religion or Politics, constitute some iconographic references; and they are some of the layers that challenge the viewer in their interpretation process.

“The absurd, that unknown to our nature, that arrives without warning into our lives to take charge of ouractions.”

I thought that possibly the representation of the absurdity of many of our daily actions could become the fiercest criticism; at the same time as helping us to smile and make us change in intimacy”
A very ambitious project that has been fully exhibited for the first time as an installation at CEART, Tomás y Valiente Art Center in Fuenlabrada, Madrid, in 2018. The "365º" exhibition, during 2019, has been exhibited in its entirety at the Fundación Vital , Spain; at Camera Work Gallery, Berlin, and at Shanghai Culturest, China. In 2020 it was exhibited at Creative Park Taipei, Taiwan and in 2021 at River City, Bangkok. Some of the “365º” photographs have been exhibited during 2019-2022 at Paris Photo, France, Summerset House, London, Camera Work, Berlin and ARCO, International Contemporary Art Fair, Madrid.

His next project, A Thousand and One Nights
He currently lives behind the camera.

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