Private Project

"Stop the Coward Punch" -- Life Sentence Film Campaign

The "Coward's Punch" film campaign. This ground breaking national campaign has garnered International acclaim rebranding terms like "King Hit" or "One Punch" attacks as the "Coward's Punch". This term has now become part of the national vernacular.

Former World Boxing Champion Danny Green’s Stop the Coward Punch Campaign has been running since 2013. During that time, it has been remarkably successful, with fatalities reducing by 50%. The term ‘Coward Punch’ has been adopted as part of the vernacular and is widely used by the media and public, replacing phrases like ‘King Hit’ that glorify these gutless acts of violence.

After several years of inactivity, these latest instalments are designed to raise awareness and continue to educate the public on the senseless nature and devastating consequences of these attacks, and brand those responsible as cowards.

A Coward Punch has the potential to destroy not just one life, but many. There is the victim who may lose their life or be left with life altering injuries as a result. Their family who will suffer lasting emotional trauma from their insurmountable loss. And the perpetrator, who, if justice is served will be incarcerated for up to 10 years and continue to pay the price long after. For him, and the family of the victim, it is a life sentence.

In this campaign of three films, we take that idea and show it from three perspectives.

The Victim whose life has been stolen, the family who have been robbed of their son, and the perpetrator who will live with the consequences of his actions for the rest of his life wherever that may be.

Showing these 3 sides to the story demonstrates how a single Coward Punch can destroy many lives.

The Walkers are a Melbourne family who lost their Son Jaiden to a Coward Punch in 2017.

It’s been 4 years, but their wounds are still open and raw, and their lives remain devasted.

Whilst developing the 2021 Coward punch Campaign, Jaiden’s parents Jon and Heidi Walker bravely stepped forward with the offer to share their story.

They pulled no punches in describing their loss and how one gutless coward robbed them of their son Jaiden and stole his bright future in the savage blink of an eye.

It was a no brainer to create a second campaign featuring them, as it allowed us to create an incredibly authentic and moving series of films that deliver the Stop The Coward Punch message in an extremely powerful way. While it targets a broad audience, one of the primary purposes is to connect emotionally with the parents, uncles, aunts and grandparents of young men and get them to talk about the campaign with them.

Directed by Western Australia based director Martin Wilson this is full Western Australian production from all the crew, technical gear, cast and post production.

  • Martin Wilson
    Great White
  • Andrew Tinning
  • Martin Wilson
  • Martin Wilson
  • Nicole Ferraro
  • Luke McIntosh
    Key Cast
  • Henry Mendez
    Key Cast
    "Victim "
  • Jenelle Altinier
    Key Cast
  • Colby Huggins
    Key Cast
  • Shirley Van Sanden
    Key Cast
  • Ella Jones
    Key Cast
  • Jim Frater
    Director of Photography
  • Tim Count
    Music Score and Sound Design
  • Tony Bannan
  • Project Type:
  • Runtime:
    10 minutes
  • Completion Date:
    May 30, 2021
  • Country of Origin:
  • Country of Filming:
  • Language:
  • Shooting Format:
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  • First-time Filmmaker:
  • Student Project:
  • Martin Wilson
Distribution Information
  • Stop The Cowards Punch
Director Biography - Martin Wilson

With a career spanning nearly 25 years, Martin Wilson is an internationally awarded film
director from Australia. His debut feature film Great White was released in the United States in July 2021
through RLJE Films and horror streamer Shudder, it stars Katrina Bowden (30 Rock, Tucker & Dale vs. Evil)
and Aaron Jakubenko (Tidelands, The Shannara Chronicles). The New York Times film reviewer said,
“ Director Martin Wilson, follows in the footsteps of Deep Blue Sea and 'The Meg’ to deliver a hair raising
survivalist set pieces…it’s still not safe to go back in the water.”
Martin’s short film 'Wait ’Til Your Father Gets Home’ had a string of success across prestigious international
festivals including; St Kilda, Telluride Independent Festival, New York Festivals and gained entry into the
Melbourne International Film Festival and Palm Springs. He also directed 2004 film 'Roll ', which was funded
and distributed by ShowTime, Screenwest and SBS Independent.
His extensive television commercial work includes the national 'Cowards Punch' TVC campaign
with world boxing champion Danny Green. This ground-breaking national campaign has won and been
nominated for several awards. The campaign has garnered International acclaim rebrandin terms like “King
Hit" and “One Punch" attacks as the “Coward's Punch". This term has now become part of the national
vernacular and is recognised through the Urban Dictionary.
Martin has written several screenplays and is a Bill Warnock Award nominee. His screenplay Wolf Force
One was recently optioned by Ambience Entertainment (Storm Boy, Tomorrow, When The War Began, Killer
Elite). He is an Australian Directors' Guild 2018 Award nominee for his work on Helping Minds – Real stories

Add Director Biography
Director Statement

The driving force and passion behind directing the Coward Punch films since 2012 is working with the incredibly brave people you meet like Jon and Heidi Walker, who lost their son Jaiden to a Coward Punch. Courageously Jon and Heidi bared their souls, opening up to me on camera about the devastating loss of Jaiden, they did this knowing how vulnerable and raw they would appear. Their goal is to simply save one life, so other families don’t have to endure their pain. For me this is what the Coward Punch campaign is all about.