Sonic Youth

Francini Lorenzo was born in San Marino on 11 April 1995. He attended the economic high school and after receiving the graduate with excellent marks he decided to start a three-year course in business administration with which he received his degree in 2017.
Taken by the enormous passion nurtured in the last university period, he takes the opportunity to propose himself as an "aspiring Videomaker" to a small creative production company just born in his country, Underwork Studio. These guys will be the ones he shares the rest of his days with today.
In April 2017 he went to Dublin for 4 months to improve his English. In the summer of that year he decided to want to finish the path started 6 years earlier and enroll in a master in Marketing and Communication in the city of Milan, somehow delaying his artistic career.
However, he decided he wanted to carry on his passion but as a parallel activity to that of the Master.
Master that helped him to enter an important Milanese production house, Bedeschi Film, as an advertising producer.
A fixed permanence of 2 years, in which she has grown a lot and has learned the modus operandi and all the notions related to the advertising production.
In recent years he has also always cultivated a passion for videomaking and with the agency he grew up with, in doing so he managed to bring to future jobs all that he learned in the activity of producer for advertising of major Italian brands.
In fact, Sonic Youth was produced by Underwork Studio for an important clothing brand with which he still collaborates, Formy Studio, was shot in January 2021, while he was still working with BedeschiFilm.
Finally, in March 2021 he made the decision to detach himself as a producer, and to devote himself fully to his career as a director also collaborates closely with Underwork Studio.