Private Project

Simulated Fashion

In this film, fashion intertwines with new technologies, arts, and filmmaking to celebrate voices from the Middle East through 360-degree environments. Art Foundation students collaborated with their classmates to produce a virtual reality fashion film, showcasing the Fashion Design Seniors’ collections at Virginia Commonwealth University in Qatar. Each collection embodies themes of self-discovery and futuristic living, creating a unique and immersive narrative experience.

  • Time Studio
    Director
    Collective
  • Almaha Al-mahmoud
    Director
  • Laura Alfardan
    Director
  • Maha Al-sulaiti
    Director
  • Salja Rasheed
    Director
  • Haya Al-mazroey
    Director
  • Noor Butt
    Director
  • Zahra Anwar
    Director
  • Noora Alhenzab
    Director
  • Maha Al Henzab
    Director
  • Yasmine Al Nass
    Director
  • Nadia Al Jabari
    Director
  • Shaikha Alansari
    Director
  • Maryan Mohammoud
    Director
  • Minseo Kim
    Director
  • Fatima I. Abbas
    Director
  • Hissa Al-ghanim
    Director
  • Sara Al-naimi
    Director
  • Sarra Al-hajri
    Director
  • Sara Ahmed
    Director
  • Rana Elhadi
    Director
  • Yara Eladawy
    Director
  • Tiaba Nazir
    Director
  • Zena Atalla
    Director
  • Hadeer Omar
    VR Film Production
    Producer
  • Latifa Al Kuwari
    VR Film Production
    Teacher Assistant
  • Sara Al Afifi
    Soundtrack Artists
  • Gajin Chung
    Soundtrack Artists
  • Al Jowhara Al Mana
    Soundtrack Artists
  • Reham Mohamed
    Soundtrack Artists
  • Salama Al Muhannadi
    Soundtrack Artists
  • Khalefa AlKuwari
    Soundtrack Artists
  • Fatima Al Sada
    Fashion Collection
  • Lauren Morell
    Fashion Collection
  • Noor Al Kuwari
    Fashion Collection
  • Hind Al Mansoor
    Fashion Collection
  • Sonic Jeel
    Soundtracks Production
  • Simone Muscolino
    Soundtracks Production
    Associate Professor
  • Michael Hersrud
    Soundtracks Production
    Associate Professor
  • Federica Visani
    Fashion Production
    Assistant Professor
  • Ali Khan
    Fashion Production
    Associate Professor
  • T.A. Talent Trinity Qatar
    Models
    Modeling Agency
  • Petra Fallaha
    Models
  • Lana Jade
    Models
  • Viktoria Skoromina
    Models
  • Sandra Foronda Gavira
    Models
  • Jelena Lena Radmilovic
    Agent/Coach
  • Project Type:
    Student, 360 Video
  • Genres:
    Fashion, Experiemental, Performance
  • Runtime:
    7 minutes 24 seconds
  • Completion Date:
    February 1, 2020
  • Production Budget:
    0 USD
  • Country of Origin:
    Qatar
  • Language:
    English
  • Student Project:
    Yes - Virginia Commonwealth University
  • Ars Electronica
    Lenz
    Austria
    September 5, 2023
Director Biography - Time Studio, Almaha Al-mahmoud, Laura Alfardan, Maha Al-sulaiti, Salja Rasheed, Haya Al-mazroey, Noor Butt, Zahra Anwar, Noora Alhenzab, Maha Al Henzab, Yasmine Al Nass, Nadia Al Jabari, Shaikha Alansari, Maryan Mohammoud, Minseo Kim, Fatima I. Abbas, Hissa Al-ghanim, Sara Al-naimi, Sarra Al-hajri, Sara Ahmed, Rana Elhadi, Yara Eladawy, Tiaba Nazir, Zena Atalla

Time Studio is open only to first-year fine arts and design majors in the School of the Arts at Virginia Common Wealth University in Qatar. Brings together tenets of contemporary practice that have extended the fields of fine art and design. Time-based media such as film, video and sound are included in this mix. The historically underrepresented impulses of theatrically and performance will be explored.

Add Director Biography
Director Statement

Art foundation department in collaboration with the Fashion Design department, VCUarts Qatar. The students in this course use video as a primary tool, but address larger issues of ephemerality, duration and the possibilities of the moving image. The project "Simulated Fashion" was designed to introduce students to virtual reality storytelling, gain cinematographic and lighting techniques for a 360 environment and work in teams. Plus, the project challenged them to learn about performance and fashion filmmaking.