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Shojon - Theorem

The Theorem Music Video is set in the heart of an out of sync London, displaying relationship bonds and the variations of love that exist within each. with the themes of family, feminism, and LGBTQ displaying ideologies congruent with the culture of today.

Shojon is depicted as a modern-day cupid enhanced with an augmented reality style VFX to compliment love mediations for the present day. The bright and vibrant visual tones matching the happy-uplifting energy of the audio. With the underlying message, "love can see you through turmoil if you allow yourself to be open to the possibilities". The song and visual offer the audience uplifting feel-good vibes, with a hint of nostalgia promoting soothing and healing energies.

  • Craig Heathcote
    Director
    BBC , Adidas, Guiness
  • Rob Ulitski
    Producer
    Yung Blud
  • Imogen Odgen
    Producer
    Liam Payne, Sigma
  • ​Ross Anderson
    Producer
    Liam Payne, Sigma
  • Sasha Moon
    Editors
  • Shojon God
    Editors
  • James Sims
    VFX
    Scrufizzer, Kid Bookie
  • Shojon God
    VFX
  • Craig Heathcote Shojon God
    Writer
  • Sarah-Stephanie
    Key Cast
    "Mother"
  • Project Type:
    Music Video
  • Genres:
    Music, Romance, love, valentines, indie pop, indie rock, R&B
  • Runtime:
    3 minutes 35 seconds
  • Completion Date:
    September 15, 2020
  • Production Budget:
    11,000 GBP
  • Country of Origin:
    United Kingdom
  • Country of Filming:
    United Kingdom
  • Language:
    English
  • Shooting Format:
    Arri mini , Anamorphic Lens
  • Film Color:
    Color
  • First-time Filmmaker:
    No
  • Student Project:
    No
  • VEVO

    November 27, 2020
Director Biography - Craig Heathcote

Director and filmmaker specialising in promos, social video and branded content. I can conceive and execute conceptual pieces, talk to real-life people about their stories and work with brands and agencies. I am an experienced self-shooter who has worked in remote and difficult conditions in the UK and abroad. I love working with a variety of actors, contributors, and performers on studio and multi-location shoots. Known for works in Queer culture

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