After collaborating with the Ministry of Cultural Heritage in Naples and spending two years in Switzerland directing commercial and documentary projects, he turned his attention to music videos. He views the music video as an opportunity to tell stories, utilizing it as an audiovisual form close to cinema for its creative freedom and visual expression. He currently works between Turin and Milan, experimenting with this format. Among his notable works is "First Time," a music video co-written and directed with Fabio Giavara for the electronic duo "PALINDROME," which won the OnePointFour Awards in London for Best Silver Music Video and was awarded Best Low Budget Music Video at the Videoclip Italia Awards.