SQUEEN

This video was produced for the 10th anniversary of Negri Firman. We wanted to express the strenght of the agency using a fragile protagonist, coloured and embellished with different materials, consistencies, shades. The result is an amorph creature gifted with a natural grace and beauty. The many elements that cover Squeen represent the skills the agency has, which always design new ways to communicate multiple fashion worlds.

Few materials and a strong protagonist portrait an ephemeral environment where the agency has the freedom to operate. The materials on set included a panel for the background and white veils on the floor. The actress wore a nude body and a net sock was put on her head to hide her face. All the body was covered with clay that gave a lunar look to her figure. Plastic bags, purple and green, were wrapped around her arms and legs.

A low budget production at the service of a strong message.
It's dark. Flashing lights underline an amorphic creature: she is Squeen, the queen of the changing skin. She dances and moves showing her particulars, from the clayish skin to the reflecting plastics that wrap her. She is not something you see very often. She is fluid, she travels through many situations, she always reaches the top. She is the tangible form of fashion communication operated by the famous agency Negri Firman. A great agency with great clients: its work is not to be touched but it is more real than a piece of cloth. Negri Firman generates experiences, from skin to skin, to reach perfection. Squeen is its alter ego.

Squeen is mutable.
She covers her body with moon-like clay, coloured plastics, multisensorial fabrics. She changes many skins but she keeps her human and sensitive soul.

Squeen is polimorphic.
She is a changing queen, always ready to face new challenges, live through experiences, touch possibilities.

Squeen is evolving.
She has the skills to reach her goals and go beyond, touch otherworldly lands, over reach the impossible and create an eternal beauty.

"From skin to skin we live through experiences to touch impossible lands"