Experiencing Interruptions?


This video was produced for the 10th anniversary of Negri Firman. We wanted to express the strenght of the agency using a fragile protagonist, coloured and embellished with different materials, consistencies, shades. The result is an amorph creature gifted with a natural grace and beauty. The many elements that cover Squeen represent the skills the agency has, which always design new ways to communicate multiple fashion worlds.

Few materials and a strong protagonist portrait an ephemeral environment where the agency has the freedom to operate. The materials on set included a panel for the background and white veils on the floor. The actress wore a nude body and a net sock was put on her head to hide her face. All the body was covered with clay that gave a lunar look to her figure. Plastic bags, purple and green, were wrapped around her arms and legs.

A low budget production at the service of a strong message.
It's dark. Flashing lights underline an amorphic creature: she is Squeen, the queen of the changing skin. She dances and moves showing her particulars, from the clayish skin to the reflecting plastics that wrap her. She is not something you see very often. She is fluid, she travels through many situations, she always reaches the top. She is the tangible form of fashion communication operated by the famous agency Negri Firman. A great agency with great clients: its work is not to be touched but it is more real than a piece of cloth. Negri Firman generates experiences, from skin to skin, to reach perfection. Squeen is its alter ego.

Squeen is mutable.
She covers her body with moon-like clay, coloured plastics, multisensorial fabrics. She changes many skins but she keeps her human and sensitive soul.

Squeen is polimorphic.
She is a changing queen, always ready to face new challenges, live through experiences, touch possibilities.

Squeen is evolving.
She has the skills to reach her goals and go beyond, touch otherworldly lands, over reach the impossible and create an eternal beauty.

"From skin to skin we live through experiences to touch impossible lands"

  • vittoria becchetti
    Vittoria Becchetti is a video artist always ready to experiment in new fields. Active since she is seventeen, she has collaborated with important institutions such as Teatro della Pergola in Florence and known artists like Giacomo Costa. Her constant research for beauty and innovation led her to the fashion field, one year ago. She is currently working on a fashion film for a pet clothing brand while she collaborates with video agencies connected to brands like Salvatore Ferragamo.
  • vittoria becchetti
  • Fondazione Fashion Research Italy - FRI,DRAWLIGHT
    Key Cast
  • Project Type:
  • Runtime:
    2 minutes 31 seconds
  • Completion Date:
    February 2, 2019
  • Production Budget:
    300 EUR
  • Country of Origin:
  • Country of Filming:
  • Language:
  • Shooting Format:
    1929*1080 REFLEX CANON
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  • First-time Filmmaker:
  • Student Project:
    August 30, 2019
Director - vittoria becchetti