Play It Again, Alexa

"Play It Again, Alexa" is a minimalist, noir-style short film crafted with AI tools, exploring the fragility of memory, loneliness, and routine in the digital age. In a dimly lit room, a virtual assistant becomes the sole companion of an elderly man reliving echoes of the past. Through subtle audio cues—a heart monitor, distant jazz, unanswered calls—the film meditates on digital intimacy and the voices we now seek for solace. A rainy silence filled with memories, where even technology seems to listen."

  • FOUAD DAMMOUCH
    Director
  • FOUAD DAMMOUCH
    Writer
  • Project Type:
    Short
  • Genres:
    Sci-Fi, DRAMA
  • Runtime:
    1 minute 13 seconds
  • Completion Date:
    March 9, 2025
  • Production Budget:
    500 USD
  • Country of Origin:
    Spain
  • Country of Filming:
    Spain
  • Language:
    English
  • Shooting Format:
    DIGITAL
  • Aspect Ratio:
    16:9
  • Film Color:
    Black & White and Color
  • First-time Filmmaker:
    Yes
  • Student Project:
    No
Director Biography - FOUAD DAMMOUCH

Fouad Dammouch is a multimedia artist driven by a deep passion for creativity and innovation. He holds a Master’s degree in Multimedia Design and the Internet from the Polytechnic University of Valencia (2002) and a Bachelor's degree in Fine Arts from the Faculty of Tétouan, Morocco (2000). His work, showcased in exhibitions across Spain and Morocco, spans painting, digital art, and mixed media, reflecting a fusion of cultures and artistic exploration.
With an ever-growing curiosity for emerging technologies, Fouad explores the intersection of artificial intelligence and humanity, pushing the boundaries of multimedia expression. His art serves as a bridge between tradition and the digital era, constantly evolving in response to contemporary life.

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Director Statement

"True creativity with AI will emerge when its use becomes so normalized that we are no longer amazed by the obvious."