People of Coffee
WHAT IF YOU WAKE UP TO A MORNING THAT
COFFEE DOES NOT EXIST?
One of the most bewildering paradoxes revealed in our time is that on the fast globalizing planet, humankind ignores the accelerating self-extinction process within the realm of global warming and climate change.
Every morning 2,5 billion people around the world, savour the moment with the sweet flavour of good coffee and letting the coffee embrace themselves independent of their age, wealth or location that they try to build a life at.
In that first sip, if not with the first smell, they all embrace the time, and live the same moment of “being” for a second with all the memories, fears, hopes, sorrows and happiness’s, as if their lives were eternal. One is hardly aware of how immediate and how great of the problem of her dream-like existence is.
Unfortunately, the global warming and climate change affects the sustainability of coffee production negatively and so the 2,5 billion’s daily routine.
A world without coffee…
People rather not to know more about it, neither would like to hear about the sustainability of humankind.
Fundamentally, we strive to leave a mark behind at least to be remembered by the future generations. This goal would only have a meaning if we can find a way to create a truly sustainable life on this planet.
It is time to stand up and take some responsibility. We urgently need to face the reality of global warming; it is time to save the coffee, it is time to save the world!
Project Type:Documentary, Television
Runtime:47 minutes 42 seconds
Country of Origin:Turkey
Country of Filming:Brazil, Colombia, Turkey
Language:English, Portuguese, Spanish
Istanbul Coffee FestivalIstanbul
October 6, 2016
Producer & Director
Ali Ozbora is the founder of Velocity and creator of ‘People Of Coffee’ initiative. He worked for more than 15 years as a managing director for several multinational agencies and won numerous international awards in Cannes, Golden Drum, Epics and local awards Effie, Crystal Apple. In 2012 he found Velocity Istanbul. People Of Coffee is his first feature documentary.
Coffee growers are the ones who experience the effect of climate change most personally. At this very moment, in little farms which have been run by the same family for generations, farmers and local laborers—hundreds of thousands of people eking out a living by picking and processing coffee beans—are face to face with the consequences of climate change.
People Of Coffee is a documentary offering the audience the opportunity to witness the reality of how climate change already affects the lives of those in the chain of labor devoted to delivering the coffee to on our local grocers’ shelf, and that hot cup of coffee sitting on the cafe table right in front of us. People Of Coffee enables those farmers, pickers and factory laborers to tell their own stories and implores the listener to take steps towards reversing climate change.
The goal of this documentary is to expose the masses to these laborer’s lives and the challenges they face right now, while providing the listener an opportunity to discover that one small thing they covet on a daily basis is under a real-time threat. Ultimately, our goal is to engage coffee lovers in The People of Coffee Initiative against climate change.