Nxdia - What's It Like?

A music video for singer-songwriter Nxdia's latest single "What's It Like". The video mixes story/abstract elements that evoke the meaning and feelings expressed in the song. The story follows a young woman as she slowly descends into a well of obsession over a stranger that she feels is better than her in all the ways she feels insecure about.

She's neither in love with her nor envious of her. She's simply wondering what it's like to not be herself.

  • Miroslav Kiss
    Director
    Made Different, SNAKE, FRANK, King Krule
  • Miroslav Kiss
    Writer
    Made Different, SNAKE, FRANK, King Krule
  • Nadia Ahmed
    Writer
  • Miroslav Kiss
    Producer
    Made Different, SNAKE, FRANK, King Krule
  • Nadia Ahmed
    Producer
  • Nadia Ahmed
    Key Cast
    "Nxdia"
  • Amelia Molyneux Birch
    Key Cast
    "The Girl"
  • Miroslav Kiss
    Director of Photography
    Made Different, SNAKE, FRANK, King Krule
  • Miroslav Kiss
    Editor
    Made Different, SNAKE, FRANK, King Krule
  • James Longman
    Assistant Director
    Made Different, SNAKE, FRANK
  • Project Type:
    Music Video
  • Genres:
    Romance, Comedy, Music Video
  • Runtime:
    3 minutes 24 seconds
  • Completion Date:
    February 17, 2023
  • Production Budget:
    1,830 GBP
  • Country of Origin:
    United Kingdom
  • Country of Filming:
    United Kingdom
  • Language:
    Arabic, English
  • Shooting Format:
    Digital
  • Aspect Ratio:
    16:9
  • Film Color:
    Black & White and Color
  • First-time Filmmaker:
    No
  • Student Project:
    No
Distribution Information
  • GRIT MULTIMEDIA LTD
    Distributor
    Country: Worldwide
    Rights: All Rights
Director Biography - Miroslav Kiss

Miroslav Kiss is the founder and managing director of the GRIT Multimedia creative production company. Under this banner, he creates many multidisciplinary works, from commercial/music industry-based filmmaking to design and creative direction and original works such as short films and writing projects.

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Director Statement

When this landed on my lap from Nadia, I didn't think I'd be able to pull off something I'd feel proud of due to the time constraints that came with this project.

And yet, 2 weeks later, from idea conception to release we have ourselves something I'm extremely, unbelievably proud of. We did what should have taken a month (or two) in a week. You see, we don't treat these things like it's just a job. We get in there, we live with this stuff and it lives within us. We don't just turn up, do the thing, leave, edit, send and that's it. That's not why I signed up for this life of constant uncertainty.

So I'm beyond proud and grateful that we managed to, once again, push the boundaries of not only what we do but what any or all our peers do and tell a story that's unique, clear and more than a little real.

You see, it all clicked once I figured out that while the song itself is upbeat and Nadia's charm is ever present, that it's a deeply sad and deeply personal tale of not being either jealous of someone or dismissive, it's just about wondering what it's like to be ANYONE but yourself. When you feel like any other life, any at all would be a better one than yours and just wondering what that must be like. That's what unlocked all the images you see above.

I'm once again very proud we pulled this off, to this standard, during a crazy week, asking all my collaborators to just trust me with my weird ideas, which they did and I cannot thank you all enough for that.