Private Project

No Lye: An American Beauty Story

No Lye: An American Beauty Story chronicles the rise and decline of the black-owned ethnic beauty industry in America.

  • Bayer Mack
    Director
    Oscar Micheaux: The Czar of Black Hollywood, In The Hour of Chaos
  • Bayer Mack
    Writer
    Oscar Micheaux: The Czar of Black Hollywood, In The Hour of Chaos
  • Alexandria
    Key Cast
    "Narrator"
  • Berry Gordy
    Key Cast
    "Himself (Archive Footage)"
    What's My Name: Muhammad Ali, The Black Godfather
  • Jesse Jackson
    Key Cast
    "Himself (Archive Footage)"
    The Black Godfather, How Playboy Changed the World
  • Michael Jackson
    Key Cast
    "Himself (Archive Footage)"
    Hitsville: The Making of Motown
  • John H. Johnson
    Key Cast
    "Himself (Archive Footage)"
    The John H. Johnson Story, Celebrate the Dream: 50 Years of Ebony Magazine
  • George E. Johnson, Sr.
    Key Cast
    "Himself (Archive Footage)"
  • Robert L. Johnson
    Key Cast
    "Himself (Archive Footage)"
    25 Strong: The BET Silver Anniversary Special
  • Jayne Kennedy
    Key Cast
    "Herself (Archive Footage)"
    The First Lady of Motown: The Claudette Robinson Story
  • Cicely Tyson
    Key Cast
    "Herself (Archive Footage)"
    The Black Godfather, 25th Annual Television Academy Hall of Fame
  • Project Type:
    Documentary
  • Runtime:
    55 minutes 8 seconds
  • Completion Date:
    November 28, 2019
  • Country of Origin:
    United States
  • Country of Filming:
    United States
  • Language:
    English
  • Shooting Format:
    Digital
  • Aspect Ratio:
    16:9
  • Film Color:
    Black & White and Color
  • First-time Filmmaker:
    No
  • Student Project:
    No
  • Portland Film Festival
    Portland, OR
    United States
    October 12, 2020
    Oregon
    Official Selection
  • SIFF - Switzerland International Film Festival
    Aubonne
    Switzerland
    May 25, 2020
    European
    Official Selection
  • Montreal International Black Film Festival
    Montreal, Quebec
    Canada
    September 23, 2020
    Canadian
    Official Selection
  • Greater Cleveland Urban Film Festival (GCUFF)
    Cleveland, OH
    United States
    September 10, 2020
    Ohio
    Official Selection
  • San Francisco Black Film Festival
    San Francisco
    United States
    June 11, 2020
    California
    Official Selection
  • 20th Annual Black Reel Awards
    Washington, DC
    United States
    February 6, 2020
    District of Columbia
    Outstanding Independent Documentary
  • 10th Annual Charlotte Black Film and Music Festival
    Charlotte, North Carolina
    United States
    April 25, 2020
    North Carolina
    Official Selection
  • Indianapolis Black Documentary Film Festival
    Indianapolis, IN
    United States
    April 10, 2020
    Indiana
    Official Selection
  • Visions of the Black Experience (presented by Sarasota Film Festival)
    Sarasota, FL
    United States
    December 5, 2019
    North American Premiere
Distribution Information
  • Block Starz Music Television LLC
    Country: United States
    Rights: All Rights
Director Biography - Bayer Mack

Bayer Mack is a nationally-published American entertainment journalist, record executive and award-winning documentary filmmaker. He is best known as the founder of the independent record label Block Starz Music and its subsidiary Block Starz Music Television, which produced a critically-acclaimed 2014 documentary on African-American filmmaker Oscar Micheaux, called "The Czar of Black Hollywood", and the 2020 Black Reel Award-winning ethnic hair documentary, "No Lye: An American Beauty Story".

Add Director Biography
Director Statement

The ethnic beauty industry began with the African-American desire for hair straighteners and skin lighteners in the Reconstruction era after slavery. By the 1960's, the sale of black health and beauty aids had blossomed into a multi-million dollar business that was heavily influenced by the civil rights movement. A decade later, innovative hair styles and cosmetic products transformed the market into a billion dollar industry and African-American beauty manufacturers began facing hostile competition from large non-black corporations. This documentary details their fight to control the industry and looks at the impact of popular culture on ethnic beauty standards in America.