New Tradition

The most important thing when it comes to the design for traditional art is to capture the essence of the culture. According to Oxford Languages, tradition means the transmission of customs or beliefs from generation to generation, or the fact of being passed on in this way. If we want to let a thing pass through the generation, the presenting format must change when everything is evolving.
This campaign will show how the elements from the traditional Chinese costumes can be immersed into modern design while still inheriting the custom from the past. The film The video will record the lifestyle of tradition in modern life in the language of fashion.
It is we who decide what traditions that should keep or develop.
It is we who define the new tradition.
“Before it is in fashion, it is in Vogue.” Calling for a revolution of the traditional costume is a topic that no many people have touch before. Therefore, Vogue China will be the one who presents this frontline experimental issue.

  • Project Title (Original Language):
  • Project Type:
    Documentary, Experimental, Feature, Student, Other
  • Runtime:
    3 minutes 7 seconds
  • Completion Date:
    February 19, 2021
  • Production Budget:
    100 USD
  • Country of Origin:
  • Country of Filming:
    United States
  • Language:
  • Shooting Format:
    Digital, Phone Film
  • Aspect Ratio:
  • Film Color:
  • First-time Filmmaker:
  • Student Project:
    Yes - Savannah College of Art and Design
Director Biography - XIYU JING

Xiyu Jing (景浠雨), a student study at the Savannah College of Art and Design (SCAD). Major in Business of Beauty and Fragrance, and I minor in Fashion Marketing.

Add Director Biography
Director Statement

As one who grew up in a multicultural environment, both big and small cities in China and the US, I greatly inspired by the elegance of traditional art and culture, and also the vitality of urban life.
I believe in the human center and the power of art. As a global citizen, I hope I can cooperate cultures together in the way of communication, and interact with more people around the world. If we can all communicate and learn from others, the world will be a much better place. And art and design are the best way to communicate.