Neda is British Iranian Creative & Director. She's won awards in her advertising work and her directing work. And was Campaign's New Creative Leaders in 2018. She's been told that her first words were 'lights' due to the black outs in Iran during the war. She migrated with her parents to the UK and as an adult she became fascinated with how one story can be told in a million different ways, depending on who the storyteller is and where they are stood. She learnt the craft of writing and bringing scripts to life whilst working as an Advertising Creative in London. And after 11 years in the advertising industry she's now started to branch into directing.