NFMe

NFMe is an experimental film that was created using generative art. With the purpose to increase awareness on cyber security and self-sovereignty in Web 3.0, NFMe discloses the invisible impact technology has on ownership and identity.

All data that has been stored locally on a computer by third parties using cookies was collected and embedded in a code, the language that creates barriers to the machine. Starting as organic DNA strand the amounts of data are being visualised when the artificial intelligence takes over the algorithm and transforms the visualisation. Due to the amounts of data, it retrieved, they are being overlayed and therefore become unreadable. With time the organic sculpture transforms into a more and more systematic censoring until it leaves the audience literally in the dark. Who once owned the data has no access to its information anymore.

Accompanied by a binary sound, a visual programming language was used to allocate a binary system that differentiates between a secure and a non-secure cookie connection. Therefore, the sound lets the viewer hear how often the data one can see was taken without knowledge or consent.

NFMe curates an aesthetically pleasing experience to catch the viewer in a moment of realisation that they are watching their data being sold. It discloses the invisible impact of technology and the loss of ownership over our data.