Private Project


Skali’s new video work tells the story of a proud Dutchman called Joep de Jong, who works at the flower market and is looking for a watering can to keep his tulips alive. During his quest, Joep shockingly discovers that the cans are being used for different purposes… Through humour, caricature and stereotyping, Skali discusses existing power relations regarding the definition of hygiene, that stem from a colonial past but are still present today. A past in which Western ideas of hygiene and cleanliness were pushed into colonised countries and the norms of native cultures were looked down upon. She shows how what’s ‘natural’ is a cultural construct, carrying bias.

The video familiarises you with the cultural diversity in the world of hygiene. Because who decides what is normal and what is not? How to clean your teeth or butt?

  • Ghita Skali
  • Ghita Skali
  • 1646 experimental art space
  • Mondriaan Fonds
  • Stichting Stokroos
  • Stroom Den Haag
  • Stichting Niemeijer Fonds
  • Willum Geerts
    Key Cast
    Joep de Jong
  • Shah Shah Tabibi
    Key Cast
  • Dana Claansen
    Key Cast
    Bloemenmarkt worker
  • Malcolm Wamunza
    Key Cast
    Person in shop 1
  • Rajiv Kaushik
    Key Cast
    Person in shop 2
  • Zahia Saman
    Key Cast
    Person in shop 3
  • Dragon Van Buurt
    Key Cast
    Person 1 in the market
  • Andi Arduin
    Key Cast
    Person 2 in the market
  • Selman Aqiqi
    Key Cast
    Person 3 in the market
  • Delilah Lilih
    Key Cast
    Person in shop 4
  • Soraya Donkersloot
    Key Cast
    Teenager 1
  • Said Hakim
    Key Cast
    Teenager 2
  • Ghassan El Hakim
    Key Cast
    Jinn 1
  • Amin Naouni
    Key Cast
    Jinn 2
  • Jasper Masthoff
    Director of photography
  • Nico Bunnik
  • Gaëlle Farah
    Assistant director and script coach
  • Fatemeh Heidari
    Production Assistant
  • Monzer El Hachem
    Sound mixing and sound design
  • Project Type:
  • Runtime:
    20 minutes
  • Completion Date:
    April 1, 2023
  • Production Budget:
    8,000 EUR
  • Country of Origin:
  • Country of Filming:
    Morocco, Netherlands
  • Language:
    Arabic, Dutch
  • Shooting Format:
  • Aspect Ratio:
  • Film Color:
  • First-time Filmmaker:
  • Student Project:
  • Den Haag
    April 28, 2023
    European premiere
Director Biography - Ghita Skali

Ghita Skali (born 1992 in Casablanca) is an artist based in Amsterdam. She studied in France, first at Villa Arson, Nice then at the post-graduate program of the Fine Arts School in Lyon. She was a De Ateliers (Amsterdam) participant between 2018 and 2020.

She uses odd news, rumors and propaganda to disrupt institutional power structures such as the western contemporary art world, state oppression and government politics. Her work often ends up as a strong critique with outcomes that penetrate channels that go beyond the exhibition space taking the form of informal trade of goods, legal documents, and things you take home for a warm night tea.

She exhibited recently at Kunsthal extra City (Antwerp), Palais de Tokyo (Paris) and at the Stedelijk Museum (Amsterdam).

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