Music Video for 'Identivacation - Jordan Klassen'

The video explores both the playfulness of the song and the frenetic identity crisis described in the lyrics. Jumping from one character to the next, wearing as many different hats as possible. These are the central themes of the video. On the one hand we believe that we all have an essence that is objective and transcendent, written in time and space. But on the other hand we’re also compelled to create an identity, to decide what kind of person we want to be based on our endeavours and expression and self-representation. Identivacation is poking fun at this idea and reflecting on how confusing and exhausting it can be to try to create a self.

  • John Voth
    Director
    Jon Bryant - Party, My true Story
  • John Voth
    Writer
    Jon Bryant - Party
  • John Voth
    Producer
    Jon Bryant - Party
  • Cave Canem Productions
    Producer
    Jon Bryant - Party
  • Jordan Klassen
    Key Cast
    "himself"
    previous music videos
  • Olivia Sharpe
    Key Cast
    "herself"
  • John Voth
    Editor
    Jon Bryant - Party, My true Story
  • Jason Benson
    Director of Photography
    Jon-Bryan-Party
  • Robert Zawistowski
    2nd unit director of photography/colourist/additional post production
  • Jamie Chrest
    Production designer
  • Peter Carlone
    1st Assistant Director
  • Kenton Klassen
    2nd assistant director
  • Rachel Zaharik
    Costume Design
  • Shelly Jones
    Hair Design
  • Kelly Newman
    Make up
  • Joanna Anderson - Choreography by
    Dancers
  • Polina Olshevska
    Dancers
  • Maria Schroeder
    Dancers
  • Kezia Mikela
    Dancers
  • Emma Miebach
    Dancers
  • Brooklyn Fowler
    Dancers
  • Garret Moran
    Prohibition Poker Player
  • Rob Olguin
    Prohibition Poker Player
  • ed Witzke
    Prohibition Poker Player
  • Troy terpstra
    Prohibition Poker Player
  • Bill Pozzobon
    Prohibition Poker Player
  • Easton Elliott
    Body Builder
  • Reese Williams
    Body Builder
  • Shreddz
    Body Builder
  • Benjamin Davis
    Sword Fighters
  • Quintin Tanseco
    Sword Fighters
  • Terri Boschman
    Puppets
  • Anny Lin
    Sawagi Taiko Drummers
  • Cat Renay
    Sawagi Taiko Drummers
  • Felice Kwo
    Sawagi Taiko Drummers
  • Fin
    Sawagi Taiko Drummers
  • Helen Kang
    Sawagi Taiko Drummers
  • Jeanie Ow
    Sawagi Taiko Drummers
  • Joscelyn Wong
    Sawagi Taiko Drummers
  • Lisa Mah
    Sawagi Taiko Drummers
  • Sachiko Yamaguchi
    Sawagi Taiko Drummers
  • Project Type:
    Music Video
  • Genres:
    Comedy, Music Video, dance, puppetry, medieval, gangster, indie, singer songwriter, 70's
  • Runtime:
    4 minutes 47 seconds
  • Completion Date:
    March 2, 2020
  • Production Budget:
    4,700 USD
  • Country of Origin:
    Canada
  • Country of Filming:
    Canada
  • Language:
    English
  • Shooting Format:
    Digital
  • Aspect Ratio:
    16:9
  • Film Color:
    Color
  • First-time Filmmaker:
    No
  • Student Project:
    No
Director Biography - John Voth

John believes movies and story can bring people together and is interested in film that encourages laughter and joy. John was born in Germany to Russian parents and grew up in Australia, and finally moved to Vancouver, Canada. After watching old Al Pacino movies, he was inspired to pursue film in directing, acting and comedy. This is his second music video, after 'Party - Jon Bryant'. John is also currently editing his documentary 'Laughing Matters', where he travelled across the world interviewing comedians about the relationship between comedy and culture.

Add Director Biography
Director Statement

When I first heard the song I immediately saw an image of Jordan performing as various fictional personas as if on film or theatre. So we locked off the camera in every scene, which meant a lot of dynamic movement on screen was needed to keep things interesting. We also spent a lot of time finding locations that would fill the screen with colour and almost create the characters for us. We shot this in two and half a days with super quick set ups, so one of my biggest goals was to keep stress at bay and keep a playful environment amongst the cast and crew so that we could create some of the joy you see on screen.