Migros is introducing the Nutri-Score for its own-brand products.

The Nutri-Score compares nutritional values of products with each other - quickly and at a glance. For the awareness campaign, we supported Migros in the conception and creation. An animated explanatory video took center stage, providing a detailed explanation of the Nutri-Score.

  • Norbert Rieger
    Director
    TrueStory AG
  • Elie Kerbage
    Writer
    TrueStory AG
  • Justin Klaiber
    Producer
  • Alain Fiechter
    Producer
  • Project Title (Original Language):
    Die Migros führt den Nutri-Score für Ihre Eigenmarken ein.
  • Project Type:
    Animation
  • Runtime:
    1 minute 53 seconds
  • Completion Date:
    April 20, 2022
  • Production Budget:
    25,000 CHF
  • Country of Origin:
    Switzerland
  • Language:
    German
  • Shooting Format:
    Digital
  • Aspect Ratio:
    16:9
  • Film Color:
    Color
  • First-time Filmmaker:
    No
  • Student Project:
    No
Distribution Information
  • Youtube
    Distributor
    Country: Switzerland
    Rights: Internet
Director - Norbert Rieger