Dr. Michael Bruce is an associate professor, chair of the Department of Journalism and Creative Media, and director of the Digital Media Center at the University of Alabama. Bruce came to UA in 2011 to teach sports broadcasting, broadcast journalism and media production courses. Prior to that, he taught courses in communication, advertising, broadcasting, and sports media at Oklahoma Baptist University
following a professional media career in video/television production, corporate communications and live sports television.

Bruce is active as both a research and creative scholar. His research is centered on risk and crisis communication, with a particular emphasis on Arab media. His creative scholarship includes various award-winning short-form video and television projects. He is an accomplished live television director and producer with more than 200 sporting/live event credits. Bruce has been actively involved in leadership of several professional and academic organizations, including the Broadcast Education Association, Council of Communication Associations and Sports Video Group’s annual College Sports
Summit.

As a transplanted Sooner, Dr. Bruce has always appreciated the tradition and pageantry associated with premiere college sports teams. Teaming up with Dr. Clark to help document the 2016 reunion of Coach Stallings’ teams was only natural. Back then it was hard to imagine that this work would result in a feature-length documentary about the Stallings legacy. However, the journey to tell the “Do Right” story resonates with Bruce’s own convictions about faith, family, football and leaving the world a better place
for all individuals