MAKE/BELIEVE

Make/Believe is a nuanced personal portrait of Matthew Zorpas, a devoted influencer and one of the world’s most fashionable gentlemen.

Called a loser and irrelevant by some and an inspirational digital revolutionary by others, Zorpas is a deeply polarizing figure. The polarity arises from core questions about love, success, filtered reality, privacy and digital identity. In this film Konstantinos Menelaou documents the online and offline versions of Matthew’s personality and how it informs his work and determines the complexity of his persona which is always on display. Exposing the man behind the Instagram feed, he questions the reality of the unreality of social media and its ambassadors who are both respected and equally reviled.

From London to Milan, from Florence to Paris, Matthew travels around five fashion capitals of the world in twenty two days to attend shows, meet fellow influencers and share his voice on media platforms. Menelaou fundamentally deconstructs the glamorous façade, the falsehoods, the candour, revealing the truths and secret desires behind Matthew’s digital persona.