Experiencing Interruptions?

Look at me

Dependence on social opinion, on trends and fashion, on novelties in cosmetology, music, clothing, style.

All these topics are very acute for the author, because they cause internal protest.

A modern girl with an addiction to society first says that she is not beautiful and she "hangs", "wrinkles", "fat", etc.
Then she says that she needs to get better because she sees herself differently and knows that for her the norm is in appearance and behavior.
She goes to the cosmetologist for injections from wrinkles, to the surgeon for a new breast, stomach and nose.
She is suffering in postoperative recovery, but rejoices that her body has become perfect. Ideal for society and now you can upload a lot of photos in bikinis and get thousands of likes and comments.
She buys expensive underwear, beautiful but uncomfortable heels, removes hair all over her body, and builds up on her head.

She says that it is important for her to be beautiful for herself and this is not related to social networks and stereotypes about women.

Is this really the case? I study this topic, interview women on the topic of beauty and social networks. How much they have affected their lives. Opinions are completely different.

The result of such observations was a video work collected from segments of video bloggers from Youtube.

This is the quintessence of female discomfort and suffering for the sake of social approval.

  • Yuliia Pastukhova
    Director
  • Project Title (Original Language):
    Look at me
  • Project Type:
    Web / New Media
  • Runtime:
    1 minute 43 seconds
  • Completion Date:
    December 6, 2021
  • Film Color:
    Color
  • First-time Filmmaker:
    No
  • Student Project:
    No
Director Biography - Yuliia Pastukhova


The young artist Yuliia Pastukhova (1990) was born in Ukraine in the city of Chuguev, Kharkiv region. Yuliia graduated from the Kharkiv State Art School in 2009 and the Kharkiv State Academy of Design and Arts in 2015.

Kharkiv, being one of the most important centers of artistic life of the 20th century on the territory of Ukraine, had a huge impact on the creative path of the artist.
Yulia Pastukhova is a true provocateur, using her mediums of painting and video art to challenge societal norms and confront deeply ingrained inequities surrounding female roles and beauty standards. Her work is a powerful response to the narrow, limiting ideals that have been imposed upon women for far too long.
Through her art, the artist is pushing the viewer out of their comfort zone. Her work is confrontational, unapologetic, and at times, deeply unsettling.
Ultimately, this artist's body of work is a form of resistance - a rejection of the predefined female roles. By using her art as a tool for social change, Pastukhova is making a powerful statement about the enduring importance of artistic provocation in order to be heard.

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