Living in an Inbox (30 seconds)
Living in an Inbox explores digital addiction through advertising, the search for comfort in familiar routines, quick fixes and instantaneity, and the digital architecture of our modern ‘homes’. The advert is loosely based on the span of a day referring to the pervasiveness of digital media that creeps into every hour (66% check emails and social media before getting out of bed each morning, rising to 80% of people who check within the first 15 minutes of waking. Digital communications saturate our workplaces and relationships, attempting to fulfil both productive and relaxation roles, it’s the last thing we check before sleep and our devices are always within close reach of the bed. 10% admit to waking up and checking their feeds during the night).
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Cultura Plasmic INCDirector
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Cultura Plasmic INCWriter
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Cultura Plasmic INCProducer
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Project Type:Experimental, Web / New Media
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Runtime:30 seconds
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Country of Origin:United Kingdom
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Film Color:Color
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First-time Filmmaker:No
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Student Project:No
Glasgow based artist, composer and filmmaker from Newcastle, working with sound, installation and digital technology (sensors, software, tracking devices, drones).
Cultura Plasmic INC explores the social aspect of digital technology. A current area of interest is using imagery and metaphor from the natural environment to explore power within the digital landscape and the relationship between communication and surveillance technologies. Works often highlight our participation in affective infrastructures or systems of control that aim to manipulate our decisions, behaviour and relationships.
Recent projects feature eye-tracking technology and projection mapping, using these to comment on attention spans, the power of the gaze, and distraction in media design. She looks at the physical materiality of data (the consumption of resources to sustain online practices), the eradication of distance in a networked world, the interaction between physical and virtual space, the culture of speed & how accelerationism affects our connection to ‘slower’ geological features.
She has produced works for DNweekeND (Doncaster), Chorlton Arts Festival (Greater Manchester), Sound UK (rural touring in Wiltshire, Devon and Cornwall), Reuse Aloud (New Bridge Project, Newcastle), InTransit festival (Kensington and Chelsea, London), the Poor Door at A-Side B-Side Gallery (London) and Coastival (Scarborough). In 2016, her cardboard and electronic work Dead Pigeons and Chandeliers featured in a New York gallery exhibit on Politics and Power, and in May 2017, she received the first international showcase of her audio-visual installation Watchtower at the European Convention Centre in Luxembourg, initially developed whilst Artist-in-Residence at The Auxiliary, Stockton. Under the pseudonym Kin, she showcases an extended version of Watchtower at CCA Glasgow in March 2019.
Article ‘Against the artist as brand’ here: http://hypocritereader.com/92/against-the-artist-as-brand
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@cell_less