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LUVLY - 'Sway'

LUVLY's debut music video conveys an embodiment of his lyricism through dance, whilst the choreography is conducted throughout by a form of 'puppetry'

  • Jack Gould
  • Jack Gould
  • Jack Gould
  • Alice Oakley
    Key Cast
  • Rafal Minkiewicz
    Key Cast
  • Jack Gould
  • Rob Bell
    Steadicam Operator
  • Charlie Greaves
    1st AD
  • Harry Savage
    Set Assistant
  • Jack Gould
  • Project Type:
    Music Video
  • Runtime:
    4 minutes 28 seconds
  • Completion Date:
    January 30, 2019
  • Production Budget:
    580 GBP
  • Country of Origin:
    United Kingdom
  • Country of Filming:
    United Kingdom
  • Language:
  • Shooting Format:
  • Aspect Ratio:
  • Film Color:
    Black & White and Color
  • First-time Filmmaker:
  • Student Project:
Director Biography - Jack Gould

A young director from Norwich, currently residing in South-East London. He has always had a passion for creating video, as well as discovering new music, and has found great pleasure in marrying these two interests to create content for new, undiscovered artists.

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Director Statement

Producing 'Sway' was nothing short of an exultant process for me; from pitching initial ideas to the artist to sewing it all together in the edit-room. The artists impression always takes precedence, but this was very much a collaborative process, which is always a good dynamic!