Experiencing Interruptions?

LUVLY - 'Sway'

LUVLY's debut music video conveys an embodiment of his lyricism through dance, whilst the choreography is conducted throughout by a form of 'puppetry'

  • Jack Gould
    Director
  • Jack Gould
    Writer
  • Jack Gould
    Producer
  • Alice Oakley
    Key Cast
  • Rafal Minkiewicz
    Key Cast
  • Jack Gould
    DOP
  • Rob Bell
    Steadicam Operator
  • Charlie Greaves
    1st AD
  • Harry Savage
    Set Assistant
  • Jack Gould
    Editor
  • Project Type:
    Music Video
  • Runtime:
    4 minutes 28 seconds
  • Completion Date:
    January 30, 2019
  • Production Budget:
    580 GBP
  • Country of Origin:
    United Kingdom
  • Country of Filming:
    United Kingdom
  • Language:
    English
  • Shooting Format:
    Digital
  • Aspect Ratio:
    16:9
  • Film Color:
    Black & White and Color
  • First-time Filmmaker:
    No
  • Student Project:
    No
Director Biography - Jack Gould

A young director from Norwich, currently residing in South-East London. He has always had a passion for creating video, as well as discovering new music, and has found great pleasure in marrying these two interests to create content for new, undiscovered artists.

Add Director Biography
Director Statement

Producing 'Sway' was nothing short of an exultant process for me; from pitching initial ideas to the artist to sewing it all together in the edit-room. The artists impression always takes precedence, but this was very much a collaborative process, which is always a good dynamic!