L'ADELAIDE

Driade was founded in 1968 by Enrico Astori with his sister Antonia and his wife Adelaide Acerbi. Adelaide passed away in 2009. This film is the story of Adelaide, of her work as a graphic designer, and of her way of producing comprehensive communication for Driade: from public relations to artistic direction and graphic design for catalogs, books, and magazines.
L'ADELAIDE is the story of Adelaide Acerbi, of her work as a graphic designer, and of her way of producing comprehensive communication for Driade, from public relations to art direction and graphic design for catalogs, books, and magazines.
Episodes from Driade’s history are woven into the story of Adelaide Acerbi, built on the anecdotes of: Enrico and Antonia Astori, Nanda Vigo, Isa Tutino, Alessandro Mendini, Flavio Albanese, Paolo Lomazzi, Fulvio Irace, Rodolfo Dordoni, Vanni Pasca, Gordon Guillaumier, and Tom Vack.
The narrative also focuses on several of Driade‘s iconic products: the Duecavalli, projects by Enzo Mari and Nanda Vigo, the Oikos, the Follies collections, the projects of Philippe Starck and Borek Sipek and of the many other designers who have contributed to the quality and identity of the Driade brand.

  • EMILIO TREMOLADA
    Director
  • EMILIO TREMOLADA
    Writer
  • Emilio Tremolada/design[in]video
    Producer
  • Project Type:
    Documentary
  • Genres:
    design, art
  • Runtime:
    47 minutes 3 seconds
  • Completion Date:
    November 30, 2018
  • Country of Origin:
    Italy
  • Country of Filming:
    Italy
  • Shooting Format:
    Digital
  • Aspect Ratio:
    16:9
  • Film Color:
    Color
  • First-time Filmmaker:
    No
  • Student Project:
    No
  • Milano Design Film Festival
    Milan
    Italy
    Official Selection
Director Biography - EMILIO TREMOLADA

I started my career in 1975 as a reporter. I then worked with various kinds of professional photography. Specifically, I have been working for design and furniture companies and publications since the 1980s, creating catalogues, editorials, and advertising campaigns.
For several years I have been creating videos on Italian design and in 2014 I began the cultural project design[in]video, which aims to bear witness to, historicize, and disseminate the various aspects of Italian design through interviews and video narratives.

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