The Secret of KARI’s Survival

This film was created for the Russian shoe brand KARI. The story follows a young man who, while shopping for shoes online, enters a cyberpunk world where KARI shoes become his tool for survival against various dangers. In the end, he returns to the real world, satisfied with his choice.

Using tools such as ChatGPT-4o, Runway, Krea, and Adobe Premiere Pro, the film presents a smart transition from the real world to a futuristic cyberpunk setting—where KARI shoes give the protagonist the power to overcome challenges.

The film recreates the process of brand selection in a competitive market and deepens its cultural impact by referencing Russian symbols such as St. Basil’s Cathedral and the Moscow Metro. The brand’s logo is also creatively transformed into an image and then a video using optical illusion techniques.

Portraying KARI as a powerful, fast, and life-saving shoe, the film targets young Russian audiences and delivers an immersive and impactful experience through a blend of native elements and AI-based artistic innovation.