K1X - outta this world

Shapxo is a Ukrainian-born director known for his unique blend of VFX, surrealism, and striking visuals in fashion, music, and advertising. Born in 1999, he moved to Kyiv at 17 to pursue his dream of directing, gaining hands-on experience in various production roles before directing his first music video at 18. By 21, he was directing major campaigns like Puma's one, establishing himself as a rising talent.

After the war in Ukraine, Shapxo relocated to Europe, rebuilding his career with passion projects that gained recognition across the continent. A key moment was directing a Chris Brown music video in the US, which propelled his career forward. Inspired by the late director Valentin Petit, whom he met shortly before his passing, Shapxo is driven to push creative boundaries.

Now based in Europe, Shapxo leads Abyss Digital, a VFX collective of Ukrainian digital artists and creatives. His work is characterized by hypnotic surrealism and the ability to captivate audiences, continually striving for new creative heights.