Self reliant, and trying to break into the industry and find representation. Hell bent on delivering original, singular stories for execs, for patrons, and for lovers of the form alike.

Originally from New England by way of Connecticut, he is a founding partner of JxL Creative, an award-winning design agency specializing in visual campaigns for clients in the retail and CPG space. By day, he leads creative strategy in advertising. By night, he’s an independent photographer whose work has appeared in numerous publications and on behalf of major brands and personalities.

Dream adjacent, he has directed music videos for Mates of State which aired on MTV and were featured by Rolling Stone. He collaborated with cult synthwave label WIERD Records, directing music videos for Xeno & Oaklander, Automelodi, and Martial Canterel. His recent video work for pop artist Preston Knight earned multiple Best Music Video awards across the festival circuit.

Most recently, he wrote, directed, and produced two short films; one of which took home Best Director and Best Film.
While working as a waiter in New Haven, he engaged with Yale University’s academic community, leading to film collaborations with emerging directors like Pippa Bianco and Emmanuelle Pickett as a cinematographer for several Yale thesis films. Jimi's directorial skills were showcased on MTV when his music videos were featured on Matt Pinfield’s 120 Minutes. His work has also been published in Rolling Stone, Vogue, and Playboy.

He co-directed the Super 16mm short film, "Alan Loves Claire," and has shared his expertise on narrative storytelling as a guest lecturer in Professor Sarah Lasley’s introductory film classes at Yale University. Jimi now lives and works from the high desert of northern Nevada, near Tahoe, focusing on indie scale projects in Los Angeles, Austin, and New York.

A self-described outsider, Jimi has a passion for producing genre films that explore functional relationships tested by external forces. He draws significant inspiration from the writings of Raymond Carver, Thom Jones, Flannery O’Connor, and the directorial styles of Stanley Kubrick and David Fincher.