A musician by trade and a self-professed cinephile by night, James has always thought of music as an aural expression of a visual feeling. Jump to 2020 when he decided to take the plunge into the world of filmmaking, selling off much of his music gear to buy a camera. He cut his teeth working as videographer and music director for several LA-based fashion brands, while developing different concepts and scripts with the goal of crafting a unique brand of visual storytelling.