The first impression of Latin American is passionate, people over there are kind and friendly, so the best way to present this poster, I used yellow and burgundy. Both colors make people feels lively and passionate. In this poster is based on jaguar pattern to extend out. If you look carefully at the pattern is actually people who are dancing. You can see there is San Diego Lation Film Festival"SDLFF"hide in the people. And number 27th design is based on Chilean Flamingo, it means to design the way more abundant and meaningful.