Infinite Scroll

Digital marketing strategies, such as the infine scrool, are bending the flow of our social fabric. The way we interact physically and emotionally with each other has been reconfiguring by a silent addiction to a screen. There’s emerging social structure that does not anchor on a moral or ethic but on a news feed.

In this video there’s and effort to identify the layers of control over our digital identities. In which ways this control, or lack of it, defines who we are as individuals and as collective. Speculating over an emerging society that constantly ignores the red flags on the screens, we create scenarios to understand the consequences of our actions towards the network.