INSISON® (14min) is a speculative video art project which challenges us to imagine a fictional future of critical nature in order to trigger debate about future challenges in creating a truly circular economy and a healthier planet. Imagine a future where we can grow fabrics from a seed, the latest runway trends dependent on the climate that season, regional colors based on PH levels of soil. What would the challenges of this world be? Would this be the answer or just a band-aid to our obsession with consumption? 

  • Ash Austin
  • Ash Austin
    Key Cast
  • Project Type:
    Experimental, Short
  • Runtime:
    13 minutes 30 seconds
  • Country of Origin:
    United States
  • Country of Filming:
  • Shooting Format:
    Digital 3840 x 2160 30fps
  • Aspect Ratio:
  • Film Color:
  • First-time Filmmaker:
  • Student Project:
Director Biography - Ash Austin

Ash Austin is a contemporary artist and designer based between Mexico City and New York. Austin received her Bachelor's of Fine Art in Fashion Design from SCAD where she was mentored by CFDA award-winning designer Chris Benz and participated in portfolio reviews by Andre Leon Tally. Austin sold her thesis collection with Coppenhagen based company MUUSE which debuted her collection in its showrooms in both Denmark and Sweden.

In 2014 Austin co-founded luxury sustainable brand Behno, which won the FGI’s Rising Star in Accessories award in 2019. The brand was chosen for Eco-Age’s Commonwealth Fashion Exchange where Austin designed an evening look in collaboration with artisans from the Commonwealth which was presented in Buckingham Palace alongside other designers such as Stella McCartney and Burberry.

Her experience building brands from the ground up from full RTW and leather good collections, branding development/core values, to sustainable supply chain development led her to spend one quarter of her year in India for 6 years working intimately with partner factories whilst building the company's own ethical factory on an ashram in partnership with a non-profit.

After 10 years promoting the movement of Slow Fashion, working to improve the overall ethics in the sourcing, making, buying, and selling of products Austin noticed a disconnect— that most consumers had fallen victim to excessive advertising of cheap clothing made in poor conditions resulting in addictive and excessive buying and throwing- 50 pounds on average a year to be exact. This vicious cycle has made fashion the second most polluting industry after oil.

With the climate crisis at hand Austin is exploring one very important part of this all- us. And she’s doing it through art. Austin left her full-time role in 2019 to pursue a career in art that informs, questions, and speculates what motivates us to consume. She is now based between Mexico City and New York.

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Director Statement

Art should not be a reflection of society but a tool in which to change it.