I Like It (Official Music Video) by Super Massive

The official music videoclip for Australian dance-rock band Super Massive's disco funk single 'I Like It'.

Arguably one of the most entertaining Covid music videos made since the start of the pandemic, 'I LIke It' is a four-minute mini mocku-comedy filmed in classic 70s comedic style.

The video follows a day in the life of a psychiatrist specialising in Don Juanism, nymphomania, "disco-philia" and other unusual fetishes, who has trouble containing his feelings towards his clients, intecut with of the band playing in a frangipani-framed garden disco with colourful lanterns.

  • Malina Hamilton-Smith
    Meltwater (Official Music Video)
  • Malina Hamilton-Smith
    Meltwater (Official Music Video)
  • Malina Hamilton-Smith
    Meltwater (Official Music Video)
  • Glenn Abbott
    Key Cast
    "Dr S. Massive"
    Meltwater, Get Me Out Of My Head, Fists In My Pocket, Rollercoaster, Summer, Voices In My Head
  • Malina Hamilton-Smith
    Key Cast
    "Flossie Monroe / Phyllis Phallus-Landerer"
    Pools, Concealed, Meltwater, Get Me Out Of My Head, Fists In My Pocket, A Classroom in Thereisenstadt, Neophytes & Neon Lights, Love Brokers, Duran Duran
  • Tyr Kovacic
    Key Cast
    "Phil Landerer / The Disco Jesus"
  • Marc Malouf
    Key Cast
    "Gilles de la Funk"
  • Daniel Bruce
    Key Cast
    "Randy Richards"
  • LoveShark (aka Warrick Leggo)
    Key Cast
    "Disco Bo Leggo"
  • Project Type:
    Music Video
  • Runtime:
    4 minutes 41 seconds
  • Completion Date:
    March 16, 2021
  • Production Budget:
    92 AUD
  • Country of Origin:
  • Country of Filming:
  • Language:
  • Shooting Format:
    Digital - HD 1080p
  • Aspect Ratio:
  • Film Color:
  • First-time Filmmaker:
  • Student Project:
Director Biography - Malina Hamilton-Smith

Malina Hamilton-Smith has been involved in filmmaking and music for a number of years primarily as an actress and as a singer/songwriter with her dance/rock band Super Massive.

'I Like It' is the second music video that she has conceived, directed, filmed and edited. The first was Super Massive's 2019 music video, 'Meltwater'.

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Director Statement

‘I Like It’ is a joy-filled, playful and infectious song that takes you on a summery trip back to the heady days of classic 70s funk/disco. It has all the authentic 70s sounds - a big fat juicy bassline, snappy disco drums, real 70s funk wah wah guitar, provocative lyrics, squonking synths and exuberant vocals, including a high spirited crowd in the chorus, and it doesn't take itself too seriously. I wanted the music video for the song to capture all of that spirit and push the 1970s elements to the max, to make it as fun and entertaining as possible.

It wasn't originally intended to be in the form of a docu-comedy. A lot of our friends had contributed vocals to the crowd chorus, and originally I had wanted to get everyone together for a videoclip with a retro BBQ pool party concept - which would have still had a strong 70s, tongue-in-cheek vibe - but with the coronavirus shutdown and closure of the Queensland State border we couldn’t do get everyone together (because the band had relocated interstate to the Gold Coast while most of our friends were still in Sydney).

So I decided to invite everyone who'd sung or played on the recording to film themselves at home on their phones, singing and dancing along to the song and send the footage to us, like a lot of bands have had to do during lockdown. I asked them to make it fun, lighthearted and a bit sexy. Some of the footage sent to us made me laugh so hard my lungs were honestly burning. After that, Glenn, Tyr and I (the core band members) had to up the ante on what we were filming of ourselves.

The idea of a psychiatrist happened spontaneously while we were filming the band and I was racking my brain for funny ideas. I thought it would be funny if the psychiatrist specialised in Don Juanism, nymphomania and other unusual fetishes, and had trouble containing his feelings towards his clients. Glenn is naturally very funny so it came together really well. Once that idea was there, we agreed to make it a day in the life of the psychiatrist, documentary style, and then I filled out the rest of the narrative using the lyrics of the song as a guide, trying to make it as funny as possible.

I put the mobile phone footage shot remotely by our friends onto the laptop, like a zoom session, and got Glenn to react to what the guys had sent us. Adding that different context of a psychiatrist session to the footage of them singing and dancing made it a whole lot funnier.

I deliberately filmed and edited it in the classic 70s comedic style, so that the whole video would feel like a flashback to the comedies we grew up with. There's a bit of influence there from our favourite 70s comedy characters, like Sir Les Patterson and Basil Fawlty. A bit of Flight Of The Conchords and Ron Burgundy absurdity probably crept in as well.

It’s been so much fun to do! I have never laughed as hard in my life as I have making this clip.

I'd love to see it get out there to as many people as possible, to give them a good lift and a laugh.