Heartbeat

Heartbeat, a music video for Estonian industrial act EVESTUS reveals what our reality
has truly evolved into, a broken world for broken people.
It is an emotional release made up of found footage to a world governed by emotion. The visuals show, without prejudice, the destruction of our environment, mass consumption, effects of throw-away fashion. Greed, violence and desire inducing mass psychosis. Materialism might very well be forced to meet its end, but there are billions of people, whom until now couldn’t afford to even want things, barely being able to take care of their
needs, suddenly wanting everything.
Evestus unveils our addiction to distractions coded within us through millions of years of evolution as a coping mechanism to deal with our budding sense of self.
Like a coin tossed, the quick cuts between the rich and the poor, the sides become indistinguishable. Selfies taken on a cell phone while driving in fancy clothes and the landfills where it all ends up eventually. Rich teens literally throwing money out the window and kids born in the dirt, all part of a generation who will have to deal with the mess. All part of who we are now and where we are condemned to live.
The video does not aim to judge. It is but a gentle reminder that we are still apes hunched over the typewriter, frantically whacking at the keys, writing the script, playing the parts, while ultimately it is our choice when we finally decide to type the fateful words: FADE OUT.