"He IS Warm" - Tracksmith New England Mock Commercial

This is a mock commercial for Tracksmith New England, an athletic clothing brand based in Massachusetts. This was made for my Advertising Practicum class that I took during the Winter Interterm (two weeks before the Spring semester beings). It was made for the major project - the final project for the advertising campaign and redesign of our chosen athletic brand. I was tasked to create a proof of concept commercial that would be submitted in order to be made with real production and crew. I decided to challenge myself on this project and I shot this entirely with the Sony ZV-1 on my college campus. We had one week to do everything while also having to create many graphics and advertising material all at the same time.

  • Ivan Montero
    Writer
  • Ivan Montero
    Director
  • Katie Haughton
    Key Cast
    "Tracksmith New England Representative"
  • Luke Collier
    Key Cast
    "Cozy Man"
  • Stephanie Gipson
    Key Cast
    "Cozy Woman"
  • Ivan Montero
    Producer
  • Ivan Montero
    Cinematographer
  • Ivan Montero
    Director of Photography
  • Project Type:
    Student, Other
  • Runtime:
    1 minute 39 seconds
  • Completion Date:
    January 22, 2021
  • Country of Origin:
    United States
  • Country of Filming:
    United States
  • Language:
    English
  • Shooting Format:
    Sony ZV-1
  • Film Color:
    Color
  • First-time Filmmaker:
    No
  • Student Project:
    Yes - Ivan Montero
Director Biography - Ivan Montero

Born and raised in Naples, FL., director and writer Ivan Montero has always had an affinity for the arts, specifically writing, film, photography, and design. He has done freelance video work for various churches & organizations in Naples and Fort Myers and has written and filmed his own short comedy sketches online. He runs his own photography and graphic design freelancing business and has written, produced, and directed his first short film in 2018 titled "EMOTIØNLESS," in which he plans to continue world-building with more short films and tie-in comics. In 2021, he graduated with his BAchelor's in Advertising & Public Relations with a minor in Graphic Design. He hopes to continue his education in the future and obtain his MFA in Creative Writing.

Add Director Biography
Director Statement

Analyzing the culture we live in, I realized it lacks a crucial part of communication: storytelling. Humans thrive on storytelling, whether it is a story of our trip to the supermarket or a made-up story about an alien race who comes to earth looking for a single cup of sugar, but no one can understand them. The limits to our imagination are endless, yet the art form is dying. The age of mindless action and meaningless special effects are overtaking the place of a well-told story.
As an artist, I try to tell the best stories I can. I love the DIY look that indie filmmaking has and I aim to harness that style to tell the best of stories. Whether it be in film, comics, or photography, my goal is to never replace the value of a story for anything less.