He's a Bronx native who traveled to Los Angeles to pursue his career as a director while adding some Latin flavor to the film industry. George graduated from California State University of Los Angeles with a Bachelor's Degree in Television, Film and Media Production and a minor in Business Management. 
 
Since graduating, he has hit the industry working on various creative projects with renowned companies such as Nike, Puma and Baldwin Hardware. He later founded his own production company, 163RD STREET FILMS, where he has produced and directed music videos, commercials and short films. When George is away from the office, he spends most of his time with his twin sister, his cat, Missy, and his dog, Rexo.