Ferrari: Legacy of Champions

Ferrari: Legacy of Champions is a high-octane brand film celebrating the storied heritage and relentless pursuit of excellence that define Ferrari. Harnessing advanced generative AI tools, it merges breathtaking visuals and emotive storytelling to capture the essence of speed, precision, and innovation. A cinematic tribute to the iconic Prancing Horse, this brand film pays homage not only to a legendary motorsport dynasty, but also to the boundless potential of AI-driven filmmaking.

  • Julio B Soler
    Director
  • Project Type:
    Short, Web / New Media, Other
  • Genres:
    advertising, commercials, brand film
  • Runtime:
    1 minute 21 seconds
  • Completion Date:
    August 2, 2024
  • Production Budget:
    200 USD
  • Country of Origin:
    United States, United States
  • Country of Filming:
    United States, United States
  • Language:
    English
  • Shooting Format:
    Generative AI
  • Aspect Ratio:
    16:9
  • Film Color:
    Color
  • First-time Filmmaker:
    No
  • Student Project:
    No
Director Biography - Julio B Soler

Julio B. Soler is an award-winning director and creative leader known for impactful productions for global brands such as Verizon, Intel, Merck, NBCUniversal, Tribeca Film Festival, and AT&T. His visionary advertising campaigns have earned industry accolades, including an Effie Award.

Focused on AI-driven film and video, Julio pioneers the integration of generative AI tools—such as Runway ML, Midjourney, and Sora—to elevate storytelling and streamline creative processes.

A recognized thought leader in AI and content creation, he has been invited to speak on AI’s role in branding, storytelling, and creative production at notable university events including the 2025 AI for Good Pan-Pacific Conference.

Fluent in English and Spanish, Julio holds a postgraduate degree in Film from NYU and is pursuing studies in Applied Artificial Intelligence at MIT. He actively participates in industry talks, panels, and creative collaborations, driving discussions around innovation and emerging technologies.

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