VAMFF Fashion Film Awards is the longest-running and leading platform in Australia for the exposure and recognition of local and international creative talent working in the fashion film medium.
The Fashion Film Awards place a deserving spotlight on fashion films as a key communication platform for both fashion designers and filmmakers, and for their ability to enable audiences to experience fashion in innovative and creative ways.
In 2019, the Australian and International finalists’ short films were screened to over 67,000 physical and virtual audiences, screened at Fashion Film Award Screening and Discussion event at Australian Centre for the Moving Image (ACMI), Melbourne Museum Nocturnal event, Virgin Australia In-Flight Entertainment, Cinema Nova and Val Morgan Cinemas nationwide and featured on RUSSH Magazine's online platform. Last year's screening and discussion event can be found here:
The Festival invites Australian and International emerging and established filmmakers to submit short fashion films to be judged by a panel of industry professionals. Last year's judges included industry leaders from Melbourne Fashion Festival, ACMI, National Gallery of Victoria, Melbourne International Film Festival, RUSSH Magazine and Broadsheet.
Fashion Film Awards are presented by RUSSH Magazine, screened in collaboration with ACMI and screened nationally by Val Morgan and internationally by Virgin Australia.
Best Styling - International (Includes Australia)
Best Direction - Australia
To be eligible for consideration, all films must meet
the following requirements:
/ The film must be 8 minutes or less (including
/ The film must have fashion at its core and not be a music video;
/ The film must have been completed after 1 July 2018;
/ The film must not profile in any significant way
any competing partner/s of the Virgin Australia
Melbourne Fashion Festival;
/ The film must be consistent with the Festival’s
values. It must not present the use of drugs
including alcohol, narcotics and tobacco; clothing
which contains animal fur, under-aged people in
a sexualised manner;
/ As the selected films will be displayed in public
spaces, a “G” rating classification (or equivalent)
is required for all content. “G” classified media
is for general viewing. The film must not incite,
encourage or present violence, intolerance or
brutality in any form; depict nudity, explicit sexual
activity or crude or indecent language.
The Festival encourages filmmakers to submit films
that are as close to finished as possible. Works in progress
and rough cuts will only be accepted on
/ The only stages to be completed are colour
grade, final sound mix or credits (film must be at
picture look stage);
/ You understand that the film will only be
accepted for submission once. The Festival will
not accept a film previously submitted, even with
Applicants will be judged on the extent to which
they meet the following judging criteria:
/ The film celebrates and showcases Australian
and/or international fashion – either multi brand
or a single designer;
/ The film demonstrates a unique point of view;
/ The film is innovative;
/ The film has a strong directorial style;
/ The film is produced with a high quality of
/ The applicant(s) demonstrates the potential to
contribute to the future growth of the Australian
/ international fashion film industry; and
/ The film complies with the Conditions of Entry.
The judging panel’s selection decisions are
confidential and final and no correspondence will
be entered into. The Festival will not provide critical
analysis or feedback.