Now in its 12th year, the Fashion Film Awards is an internationally recognised platform for fashion filmmakers to amplify their remarkable work, shining a deserving spotlight on fashion film as a key communication platform for both fashion designers and filmmakers.  

PayPal Melbourne Fashion Festival extends an invitation to filmmakers of diverse backgrounds and experience levels to submit their work for the coveted Awards, with prizes that provide unparalleled exposure to a diverse Festival audience, substantial online recognition and an exclusive email introduction to Beatrice Bloom, President and Managing Director of the London Fashion Film Festival. 

A highlight of the PayPal Melbourne Fashion Festival program, our exclusive award night will be held to celebrate some of the most creative and captivating work in fashion film today. The night welcomes film enthusiasts, media, and industry experts to join the crowning of our triumphant winners. 

- Best Fashion Film: Open to all professional and amateur film makers and agencies from around the globe
- Best Student Fashion Film: Open to applicants who are currently enrolled in a Fashion or Film-related course, or who graduated between June 2021 and June 2023 so long as the submitted film was made as part of their student work.
The winner of each category will be announced at the official Fashion Film Award Screening Event and Award Night.

- Best Fashion Film Award: Exclusive introduction to the Managing Director at London Fashion Film Festival, Beatrice Bloom.
- Best Student Fashion Film Award: One-on-one virtual meeting with the Curator of ACMI Melbourne, Chelsey O'Brien.
- Digital award laurel to mark on your finalist film as recognition of its place in the 2024 Award 
- VIP invitations to the official Fashion Film Award Screening Event and Award night   
- Inclusion in a dedicated public screening at the Festival’s social hub, attended by 1500 people
- Integration into the Festival's social and digital channel activation reaching an audience of 146,700 social followers

Our esteemed judging panel of industry professionals will individually score each eligible submission. Our 2024 Fashion Film Award judges are:
- Al Cossar (Artistic Director, MIFF)
- Beatrice Bloom (President and Managing Director, London Fashion Film Festival)
- Benjamin Zeccola (CEO, Palace Cinemas)
- Caroline Pitcher (CEO, VicScreen)
- Chelsey O'Brien (Curator, ACMI)
- David Finnegan (Creative Director, Sense6)
- Krew Boylan (Co-Founder, Dollhouse Pictures)

Applicants will be judged on the extent to which their submission:
- Celebrates and showcases Australian and/or international fashion at its core (Fashion Focused)
- Demonstrates a unique perspective (Unique Perspective)
- Demonstrates artistic innovation and a strong directorial style (Style)
- Demonstrates a high level of production (Production Value)
- Has the potential to contribute to the professional development of the Australian or International fashion film industry (Contribution Potential)
The judging panel's selections are confidential and final. No correspondence will take place and the Festival will not provide critical analysis or feedback.​

All submissions must meet the following criteria to be eligible for the Award:
- The film must be a maximum duration of 9 minutes or less (including credits)
- The film must have Fashion at its core
- The film must be consistent with the Festival's values. It must not feature clothing containing animal fur, the use of illicit substances or depiction of minors in a sexualised manner.
- The film must receive a classification of 'G' or equivalent and must not incite or depict violence, nudity or strong language
- The Festival will only accept completed films
- The Festival will not accept a previously submitted film in a later year, even with significant changes (films submitted for the 2023 Award will not be eligible)
- English subtitles are required for non English films.

By submitting an application, all applicants hereby declare that they have read and agree to each of the offical MFF policies below:

MFF Fashion Film Award Terms & Conditions -

MFF General Collection Statement -

MFF Privacy Policy -

MFF Event Policy -