FROLOV STUD

FROLOV explores sexuality with brand’s new line STUD |ˈstʌd|
It was filmed through the brand’s creative director Ivan Frolov’s trip through the United States. As a result of street casting Ivan met various models in six American states. In conversations and interviews with them the designer has conducted his own research of sexuality and gender identity, which became the basis for the STUD campaign.

  • Yuriy Dvizhon
    Director
  • Olaa Zhyzko
    Writer
  • Ivan Frolov
    Producer
  • Project Type:
    Experimental, Short, Other
  • Genres:
    Fashion film, fashion video, Fashion CAMPAIGN
  • Runtime:
    4 minutes 7 seconds
  • Completion Date:
    August 26, 2021
  • Production Budget:
    5,000 USD
  • Country of Origin:
    Ukraine
  • Country of Filming:
    United States
  • Language:
    English
  • Shooting Format:
    digital, VHS-C
  • Aspect Ratio:
    2:35
  • Film Color:
    Color
  • First-time Filmmaker:
    No
  • Student Project:
    No
  • Fashion Film Festival Kyiv
    Kyiv
    Ukraine
    September 3, 2021
    Ukrainian premiere
    Digital Story
Director Biography - Yuriy Dvizhon

Yuriy Dvizhon is Ukrainian director. In 2015 he finished Kyiv University of Culture and Arts, specialty Director of TV and movie. He has been directing music videos for Ukrainian artists for more than 5 years, and has shot more than 50 videos. For the last year, Dvizhon has been shooting commercials and fashion videos. You can find his portfolio here.

In 2019, Dvizhon received the "Top 30 under 30" award from the oldest English-language newspaper Kyiv Post for his contribution to the development of Ukrainian society. He received this award thanks to two successful projects aimed at combating homophobia in Ukraine.

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Director Statement

For me, the STUD fashion film is special because we shot it during our trip to the United States in the fall of 2020. It was still a quarantine, which gave the film a new, interesting vibe. It was exciting and at the same time so unusual to shoot in half-empty Las Vegas, or the New York subway, where there were no people at all. These contrasts lingered in my subconscious and guided me differently as I held the camera and directed the process. It was a kind of adventure that we came up with: a designer and me as a cameraman and director. We went to the US, where some of our friends were actors in this experimental short film, and we also created street-casting, met new amazing people, and still keep in touch with them.
Also, during the filming of STUD, I fulfilled one of my childhood dreams. All the shooting was done on an old retro VHS-C tape and camera. It was such a long-nurtured dream of mine because when I was little, my family couldn't afford it. We've found this camera at a flea market in Ukraine. It was old and couldn't work properly all the time. But we found a solution, how to repair it and live a childhood and directorial dream of mine.