FROLOV BRIDAL
Love, passion, and sex are what FROLOV is often inspired by. They are so fundamental to the brand’s DNA that a heart itself became its symbol. Besides, love, passion, and sex are essential attributes of weddings and engagements. One of the most mysterious buildings in Kyiv, House with Chimeras by architect Horodetskiy became the location of shooting the first FROLOV Bridal Campaign. It’s also located in the Presidential quarter, just in front of the Office of the President of Ukraine.
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Yuriy DvizhonDirector
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Olaa ZhyzhkoWriter
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Yevhen LutsenkoProducer
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Yuriy DvizhonaKey Cast"Yuriy Dvizhona"
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Project Type:Experimental, Music Video, Short
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Genres:fashion video, fashion film, fashion CAMPAIGN
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Runtime:1 minute 21 seconds
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Completion Date:March 25, 2021
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Production Budget:15,000 USD
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Country of Origin:Ukraine
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Country of Filming:Ukraine
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Language:English
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Shooting Format:Digital
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Aspect Ratio:4:3
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Film Color:Color
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First-time Filmmaker:No
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Student Project:No
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La Jolla International Fashion Film Festival – International Fashion Film Awards ’22 – Official selectionSan Diego
United States
July 29, 2022
North American Premiere
nomination Best creative concept -
Roma International Fashion Film FestivalRome
Italy
June 17, 2022
Italian premiere
Official selection
Yuriy Dvizhon is Ukrainian director. In 2015 he finished Kyiv University of Culture and Arts, specialty Director of TV and movie. He has been directing music videos for Ukrainian artists for more than 5 years, and has shot more than 50 videos. For the last year, Dvizhon has been shooting commercials and fashion videos.
In 2019, Dvizhon received the "Top 30 under 30" award from the oldest English-language newspaper Kyiv Post for his contribution to the development of Ukrainian society. He received this award thanks to two successful projects aimed at combating homophobia in Ukraine.
This work is about portraying the expression of love in its different forms. For this, we shoot several particular couples in one of their most vulnerable moments - in seconds before a wedding.
The location where the shooting took place is unique. It is located in Kyiv, and it's called A House With Chimeras. It's closed to the public, and before us, no one has ever been shooting there. Each room of it has a rare design and atmosphere, which in its own way helped to film the history of each couple.
We shoot real pairs in this fashion film, which made it semidocumentary. It was a great pleasure to see real emotions, kisses, and looks full of love and covered in clothes that just complimented their beauty.
The release of this fashion film was a big event in the Ukrainian media and among the public, which made it a topic of discussion for quite a while.