FROLOV - LOVE AIRLINES
If all you want right now is to get on a plane and take off to a new unforgettable journey – we invite you to join our LOVE flight! Due to the release of the new capsule collection, FROLOV introduced the LOVE AIRLINES campaign.
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Yuriy DvizhonDirector
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Olaa ZhyzhkoWriter
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Ivan FrolovProducer
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Project Type:Experimental, Music Video, Short, Other
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Genres:Fashion film, Fashion video
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Runtime:1 minute 49 seconds
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Completion Date:February 4, 2021
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Production Budget:10,000 USD
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Country of Origin:Ukraine
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Country of Filming:Ukraine
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Language:English
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Shooting Format:digital
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Aspect Ratio:4:3
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Film Color:Color
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First-time Filmmaker:No
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Student Project:No
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Fashion Film Festival KyivKyiv
Ukraine
September 3, 2021
Ukrainian premiere
Best Fashion Story National -
Rome International Fashion Film FestivalRome
Italy
June 16, 2022
Italian premiere
SPECIAL MENTION
Yuriy Dvizhon is Ukrainian director. In 2015 he finished Kyiv University of Culture and Arts, specialty Director of TV and movie. He has been directing music videos for Ukrainian artists for more than 5 years, and has shot more than 50 videos. For the last year, Dvizhon has been shooting commercials and fashion videos. You can find his portfolio here.
In 2019, Dvizhon received the “Top 30 under 30” award from the oldest English-language newspaper Kyiv Post for his contribution to the development of Ukrainian society. He received this award thanks to two successful projects aimed at combating homophobia in Ukraine.
I would consider Love Airlines not just a fashion, but a music film too. This is due to a special song that was particularly created for this project by a tal ented Ukrainian musician. That’s how we made Love Airlines a unique piece, by putting an unforgettable musical flavor and joining it with the visual power. The effect was fiery. Music became a driving force in certain scenes, creating exceptional accents, where we needed them.
My personal inspiration for the shooting was coming from my imagination and thoughts I’ve got during my airplane flights. Some fantasies that everyone of us has sometimes, have been portrayed in the artistic film’s metaphors. Switching the light to the intimate red, sparkling wine flowing down the floor, winks of a flight attendant. Those signs were important to convey an atmo
sphere of a real love flight.
The shooting itself was challenging because we had a very limited space of the plane. Therefore, we’ve decided to show the volume and grandeur of the scenes with the help of wide-angle lens. It was able to transfer the impression and the visual that was significant for us to convey.
Before filming, we thought about a lot of special things, one of which was air choreography. We had a certain set of moves, which can be repeated by stewards on any aircraft’s board. To add even more movement to the video, we’ve used a hand-held camera. Any other stabilization systems would not fit in the area where we filmed. It has given our visual a new sense of weightless
ness. To compare, you can think of when you are not fastened and the plane makes circles in the sky. This is the effect we wanted to create and that was our way how to artistically emphasize this point.