Dollargut’s Dream Department Store - Title Sequence

This title sequence is based on a fantasy novel called Dollargut’s Dream Department Store by Mi Ye Lee. Dollargut’s Dream Department Store is a place in Dream town. They sell dreams to people and animals. Customers come to the department store to buy dreams while they fall asleep and pay their emotions after they wake up. The story is about how Penny (a new employee of the department), Dollargut (the owner), and other employees deal with different situations that happen to their customers.
The concept of this title sequence is to visualize the description of each floor feature in the department store in the novel. For example, the first floor’s eye scales show whether the guest wants to fall asleep and come to the store, the neat decoration on the second floor, the messy clearances cart on the fifth floor, etc.