Colours of Love (Rangi Saari)

The Rangi Saari music track is electronica infused traditional 'Thumri', a vocal genre of Indian music with its roots in Indian folk, symbolizing love and playful mischiefs with the beloved. The animated Music Video, created by Indrajit Nattoji, is an impressionist series of handpainted, effervescent paintings showcasing the many vibrant colours of first love and a visual celebration of the coming of age of a young girl. There is an illustrated subtext of Lord Krishna, an Indian deity, and his Leela (play) of love, symbolized by fuchsia and warm hues, with the male image painted in shades of blue.

In April 2022, the Rangi Saari music video recorded 10 Million plus organic youtube views. A fantastic achievement for an independent music release.

  • Indrajit Nattoji
    Director
    Aafat-e-Ishq, Feature film
  • Indrajit Nattoji
    Writer
  • Blink Pictures
    Producer
  • Kanishk Seth
    Music
  • Kavita Seth
    Singers
  • Kanishk Seth
    Singers
  • indrajit Nattoji
    Animation
  • Indrajit Nattoji
    Concept and Visualisation
  • Indrajit Nattoji
    Animation Artist
  • Project Title (Original Language):
    Rangi Saari
  • Project Type:
    Animation, Experimental, Music Video
  • Runtime:
    3 minutes 32 seconds
  • Completion Date:
    June 1, 2021
  • Production Budget:
    2,500 USD
  • Country of Origin:
    India
  • Aspect Ratio:
    16:9
  • Film Color:
    Color
  • First-time Filmmaker:
    No
  • Student Project:
    No
  • Youtube Premiere
    mumbai
    India
    July 9, 2021
  • Milan Gold Awards International Film Festival
    Milan
    Italy
    Silver Award
  • Mumbai International Film Festival
    Mumbai
    India
    Official Selection, International Prism (Animation)
  • Ipe Amarelo Film Festival

    Brazil
    Official Selection
  • Florence Film Awards
    Florence
    Italy
    Official Selection
  • Seoul International Monthly Film Festival

    Winner- Special Mention
  • Andromeda Film Festival (First Women Film Festival)

    Turkey
    WINNER Best Animation / Best Poster
  • DC South Asian Film Festival 2022
    Washington, DC
    United States
    July 16, 2022
    WINNER Jury Special Mention Short Animation Music Video
  • Paris Film Awards 2022
    Paris
    France
    WINNER Silver Award: Music Video
Director Biography - Indrajit Nattoji

Indrajit Nattoji is a Master of Design graduate from the National Institute of Design, Ahmedabad, India, specializing in Film and Graphic Design. He is an award-winning director, writer, and producer and has run his own production house, Blink Pictures, for the last 22 years.

Indrajit has directed and produced over 400 TVCs, designed several TV-Broadcast Brands, and written and directed a Bollywood feature film, Aagey Se Right, produced by UTV. He has also conceptualized and created two large-scale film installations for the Indian Music Experience Museum of Indian Music in Bangalore. As an artist, Indrajit has created a hand-painted music video for Kavita Seth's Rangi Saari and exhibited his paintings in art galleries in Kolkata and Mumbai, India.

Indrajit's latest release is AAFAT-e-ISHQ, a Hindi feature film produced by Zee Studios for the OTT platform, Zee5. He has commenced a film installation project for a museum on the journey and birth of India as a republic. Indrajit has also created Visual design and VFX for a feature film for release on a leading OTT platform, and he is in pre-production for his next feature film.

Add Director Biography
Director Statement

The track Rangi Saari, by Kavita Seth and Kanishk Seth, is one that rejuvenated my love for contemporary electronic and Indian classical and folk music. The project is a passion project and a labour of love, and it got me back to my roots of painting and drawing.

As the creator of the video, I feel that English subtitles will hinder the artistry of the frames and that the music is of a universal Indian folk genre and does not require the lyrics for comprehension. The viewers should go with the emotion of the audio-visual art piece and try and enjoy it with their hearts.