Private Project

Change, Reset

The pandemic-born “emo rave”-categorised “Change, Reset ft. PRINCI” portrays how distressed human beings lean on their desire for intimacy and connection on chat apps, without any physical interaction. The personality-training AI chatbot app “Replika” and dating app “Tinder” specifically, became the inspiration for this music video. The First-Person point of view coupled with a “Pokémon GO”-like AR interface fills this journey with sorrow and uncertainty. As the story starts with a user (Sonia Calico) who refuses to update her AI chatbot (PRINCI), she desperately ventures to find the AI partner’s crystal avatar in limited time as the obsolete-version of the world around them starts to fall apart.

The concept of this track was Sonia Calico's observations on how people are dependent on technology during the pandemic. After several online conversations PRINCI, producer and vocalist who sings on this track, layered the lyrics of a one-sided relationship on top of Sonia Calico's sci-fi sob story, and handed the results to Veeeky. While working on the MV storyboard, Veeeky expanded the story into a struggle between humanity and technology. These 3 artists' works closely relate to the struggles and anxieties happening in this moment. However, the scenario that follows the change/update is left to the viewer's imagination.

  • Wei-Chia Wu
  • Wei-Chia Wu
  • Sonia Calico
  • Project Type:
  • Runtime:
    4 minutes 5 seconds
  • Completion Date:
    May 31, 2021
  • Production Budget:
    2,000 USD
  • Country of Origin:
  • Country of Filming:
  • Film Color:
  • First-time Filmmaker:
  • Student Project:
Director Biography - Wei-Chia Wu

In the context of internet of the things, algorithm, cyborgism, post-Anthropocene, bio-art and robotics, Wei Chia Wu is developing her stories based on the thinking of contemporary society and the current social disclosure, discussing internet capitalism/gender/information/channels/globalization-localization content. Her works are mainly created with 3d softwares, coding and open framework algorithm to present a high saturation utopia, where we often see flexibility between subtle culture symbols and stories, collage of digital/offline visual and auditory pieces.

She has been working as an independent multimedia artist since graduated from Goldsmiths College. Her practice focuses on the audiovisual experiences, the interrelationships between visual, narratives, sonic landscape, performance and explores the possibilities of the animated medium.

She has shown her works at galleries (Non Berlin, Shelter Gallery, Homesession, Long March Gallery), music festivals (MONA FOMA, Sonar, Le Guess Who, Sydney Festival, Concrete Grass Festival) and public art venues. Her work has been featured in the RedBull Music Academy, VICE, Uncanny, MAEKAN and Boiler Room.

Add Director Biography